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CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 2026
Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer engagement potential Reading, UK, 20 January 2023: Mobilesquared, the world’s #1 provider of business[Read More]
How can we overcome the business messaging spend disconnect in 2023?
Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal year for business messaging and based on actions, developments and processes that are put in place[Read More]
How CPaaS Helps Businesses
Communications platform-as-a-service, commonly referred to as CPaaS platforms, are becoming the norm amongst businesses and the CPaaS market is growing exponentially. In fact, the value of the CPaaS market is expected to be $52.8 billion by 2026, highlighting the global reach of CPaaS systems and[Read More]
4 Benefits Of CPaaS Platforms
Published on 15/12/22 & Updated on 15/05/25 A CPaaS platform, or communications platform-as-a-service, is a cloud-based platform that allows businesses to ‘integrate real-time communication’ into their business applications, thus eliminating the need for several apps. CPaaS platforms play an essential role in the majority of[Read More]
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