New Click-to-Chat Entry Points Across Ads and Search To try to drive usage of RCS for Business, at MWC, Google announced that it would be actively pushing P2A activity. Google [...]
The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google's [...]
While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is [...]
There was a lot of noise about RCS for Business at MWC26, which was encouraging. There was even an RCS for Business booth just off one of the walkways. All [...]
The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour [...]
RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. [...]
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the [...]
Here’s the thing with RCS, it could be big. As in really, really big. I’m not talking about RCS from a peer-to-peer usage, I’m talking about its potential to connect [...]
Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal year [...]
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]
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