Free Reports
We regularly publish reports covering all aspects of the global messaging market. Here are a sample of our reports available to download. You can sign up below to be notified when a new report is available.
Download this White Paper, sponsored by Revenet to learn the 3 key steps to arresting the demise of SMS as a channel for A2P messaging and restoring revenue – and control – to MNO’s.
Download selected insights from our recently published Q1 2025 A2P SMS forecasts and analyst report
Issue #2: Published February 2024. Our quarterly report tracking fraud risk across 200 global markets (Free redacted version)
Latest Articles
Global A2P SMS White Paper
The A2P SMS market is facing significant disruption, with traffic projected to decline by 22.8% by 2030. This White Paper provides a concise overview of Mobilesquared’s latest A2P SMS market analysis, examining the key[...]
RCS for Business Messaging White Paper
The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google's push towards P2A messaging, combined[...]
WhatsApp Business Messaging
Understand the key trends, growth drivers, and monetisation opportunities shaping WhatsApp Business in this free White Paper. As businesses increasingly prioritise conversational engagement, commerce, and customer care, WhatsApp is becoming a critical channel for[...]
MWC26: RCS is the tortoise in the rich messaging race but it will get to the finishing line eventually
While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is so ubiquitous that it is[...]
RCS has “some” momentum but heads are still hitting walls
There was a lot of noise about RCS for Business at MWC26, which was encouraging. There was even an RCS for Business booth just off one of the walkways. All of the major CPaaS players[...]
Rebuilding the Future of A2P SMS with Transparency
Understand the 3 key steps to safeguarding A2P SMS as a primary revenue channel in this free White Paper. The A2P messaging landscape is at a critical juncture. As alternative channels and market pressures[...]
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.
As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.
As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
