WhatsApp report overview
WhatsApp Business allows businesses of all sizes to connect with their opted-in customers, and is the biggest messaging channel in terms of users – with 2.5 billion users today and 3 billion users forecast in 2023. As brands seek richer messaging channels to drive customer engagement, WhatsApp continues to receive unprecedented levels of interest from brands looking to utilise its reach in the majority of markets around the world. this explains why mobile operators and A2P SMS-only providers view WhatsApp as the biggest threat to their A2P SMS revenues.
Our WhatsApp data report gives a comprehensive global and national view of users, WhatsApp Business opt-in adoption rates, inbound and outbound traffic, conversations, as well as spend, covering 200 countries to 2026.