From an industry perspective, WhatsApp Business can feel a little forgotten. The excitement – or disdain – seems to be centred around RCS for Business while WhatsApp Business continues to [...]
While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is [...]
Here’s the thing with RCS, it could be big. As in really, really big. I’m not talking about RCS from a peer-to-peer usage, I’m talking about its potential to connect [...]
WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a previous [...]
Updated 20/08/24 Brand spending on WhatsApp is set for a shift. Brands will ramp up their investment in WhatsApp Business API from 2024 as they start to migrate their spend [...]
In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most [...]
WhatsApp Business will become a billion-dollar platform in 2024, according to Mobilesquared’s latest forecasts (published April 2024), with a period of consistent growth up to 2026, before astronomical growth from [...]
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]
WhatsApp business works in the same manner of the standard version of WhatsApp, which has over 2.5 billion active users, however it is purely meant for business. Instead of [...]
PRESS RELEASE 22/4/20 5,400% growth in number of enterprises using WhatsApp Business APIs by 2024 WhatsApp Business the most in-demand rich messaging channel among all businesses today Almost 55,000 [...]
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