About
Us

Our story in 160 characters…

Launched 2007. Wrote the first-ever report on conversational messaging 2010. Launched the  Messageverse 2021. Now world #1 in business messaging intelligence

Hugh Griffiths
Hugh GriffithsCEO
An experienced Non-Executive Director, Hugh has over 25 years of senior management experience in the telecoms, messaging and digital media sectors.
He has pioneered many new developments in the mobile industry and has built successful teams in both large corporate companies and entrepreneurial SMEs.

Before joining Mobilesquared, Hugh was CEO of Pocket App. Prior to that, he led teams at both O2 Telefonica and Microsoft. At Microsoft, he launched the mobile services business, while at O2 he grew digital messaging from startup to £300m turnover in just 6 years. He also launched mobile advertising at both O2 Telefonica Group and Microsoft.

Nick Lane
Nick LaneChief Messaging Officer & Founder
After 25 years of experience in the sector as a journalist and principal analyst, Nick has become one of the leading global authorities on business messaging. He oversees our industry-defining market forecasts, reports and consultancy services. He has written strategic industry reports on topics ranging from messaging to unified communications to mobile advertising.

A leading evangelist for business messaging, Nick regularly delivers keynote presentations at major events around the world. His work is extensively covered in the mobile, business, and marketing press including BBC, Bloomberg, The Financial Times, Forbes and CNN.

Jo Hall
Jo HallOperations Director & Co-Founder
Before coming on board at Mobilesquared, Jo spent 15 years working in media and marketing roles at leading global agencies ZenithOptimedia, Starcom Mediavest, and OgilvyOne Business, specialising in developing B2B and B2C communications strategies for tech, automotive and retail clients including Cisco, Oracle, Toyota Lexus, John Lewis, and Calvin Klein.

Jo is a Cannes Media Gold Lion winner, for her work heading up the Lexus SC430 media campaign, and is proud to have been part of the media team responsible for delivering the first ever John Lewis TV ad.

Scott Warner
Scott WarnerVP Commercial and Consulting
Scott has over a decade of experience in the messaging industry and has held leadership roles across sales, account management, procurement, operations and strategy. Before joining Mobilesquared, Scott worked for major industry players including S&BTS (Softbank), Tyntec and Mitto.

Recently awarded 3rd place in the Rocco 100 most influential people 2024, Scott is an active member of the wider telecoms community and is a regular contributor to industry publications as well as conferences.

Gareth Willmer
Gareth WillmerResearch Analyst
Gareth is a writer, analyst and sub-editor who covers a range of topics within telecoms, technology and science. He was previously an editor and analyst at Informa Telecoms & Media (now Ovum), where he focused on European mobile operator strategies.
Gareth has written for a range of publications and websites including Capacity Magazine, New Scientist, Nature and EU Science. As well as continuing to focus on general telecoms and the mobile industry, he now explores a variety of science and technology topics.
Daniel Millard-Jones
Daniel Millard-JonesSenior Data Consultant
Dan is our dedicated Data Consultant from Configur, Mobilesquared’s official data partner. With over 15 years service in all things data & tech and working across many business & government sectors, Dan brings a wealth of experience and insight to support our ongoing data ambitions. With his most recent stint working in the media industry, Dan’s knowledge of mobile & mixed media platforms will further enhance and enrich our data to support our clients needs.

Like to know more?

Contact us today on +44 (0) 1182 149 777