ABOUT US

Mobilesquared’s clear vision since our launch in 2007 has been to deliver the very best independent mobile market intelligence to our clients. In 2011 we made the decision to specialise in researching the business messaging market, and we are now the #1 global authority on business messaging. We are invited to speak as keynote analysts at all major global messaging events, are the analyst partner of trade organisation the Mobile Ecosystem Forum, and our market intelligence is regularly referenced by media including The Financial Times, CNN, BBC, The Wall Street Journal, and Marketing Week. In November 2021 we launched MessagemapIQ, transforming our core services to a cloud-based data solution, and building on our vision to provide clients with on-demand access to the best data available on the messaging market.

Team

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Hugh Griffiths

CEO

Hugh has over 25 years extensive senior management / board experience in the Telecoms, messaging & digital media sectors. He is a leader and has pioneered many new developments in the mobile industry. He is also an experienced Non-Executive Director.
Hugh has built & led successful teams in both large corporate companies & entrepreneurial SME’s. Prior to his role at Mobilesquared, most recent roles included as CEO of Pocket App, interim roles at O2, as Chief Commercial Officer for Nominet, and CEO at 5th Tier, a software / technology play in the mobile advertising market. Previously Hugh built & led teams at both O2 Telefonica and Microsoft. At Microsoft, he launched the mobile services business, whilst at O2 he grew their digital / messaging P&L from start-up to £300m+ T/o in just 6 years. Hugh led the introduction of the first text voting on TV screens for media companies within the UK and the launched the O2 brand online. He also launched Mobile advertising at both O2/Telefonica Group and Microsoft.

+44 (0) 7712 397122
Hugh@mobilesquared.co.uk
uk.linkedin.com/in/hughgriffiths

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Nick Lane

Chief Insight Analyst & Founder

Nick is a specialist in all aspects of mobile and engagement based on 25 years’ experience. Over the past 10 years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep-dive research into the messaging market. Nick oversees Mobilesquared’s industry defining market forecasts and reports, and heads up the company’s consultancy.

Nick regularly delivers the keynote analyst presentation at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS, GSMA and MEF. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. During this time, he has judged the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. He has also written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, having spent ten years as a tech journalist working on leading global B2B titles.

Get in touch: nick@mobilesquared.co.uk

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Jo Hall

Client Services & Communications Director

Before coming onboard at Mobilesquared, Jo spent fifteen years working in media and marketing roles at global agencies ZenithOptimedia, Starcom Mediavest, Burkitt DDB, and OgilvyOne Business. Here she specialised in B2B and B2C communications strategy for Tech, Automotive and Retail clients including Cisco Webex, Oracle, Toyota Lexus, John Lewis, Calvin Klein and Sun Microsystems, with a focus on digital and content marketing programmes. Jo was media lead on the creative team who created the first ever John Lewis TV ad in 2003, at creative agency Burkitt DDB. She is also the proud winner of a prestigious Cannes Media Lion Gold, for her work on the Lexus SC430 European integrated media campaign in 2002.

Get in touch: jo@mobilesquared.co.uk

Marco Oliver

Data Partner, Mobilesquared

Configur is a UK Based multi-award winning business. We work across 13 Sectors and provide a huge ROI for all of our clients.

Configur are Mobilesquared's data partner. Their intelligent automated platform enables Mobilesquared customers to access our data any way they need to, running unlimited data searches by customer type, channel and country to get an accurate view of their business messaging market opportunity.

James Shephard

Data Partner, Mobilesquared

Configur are Mobilesquared's data partner. Their intelligent automated platform enables Mobilesquared customers to access our data any way they need to, running unlimited data searches by customer type, channel and country to get an accurate view of their business messaging market opportunity.
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Gareth Willmer

Research Analyst

Gareth is a freelance writer, analyst and subeditor who covers a range of topics in the areas of telecoms, technology and science. He was previously an editor and analyst at Informa Telecoms & Media (now Ovum), where he focused on European mobile operator strategies and looked in-depth into all aspects of the industry – including network, messaging, content and value-added services strategies. He has carried out work for a range of publications and websites, including Capacity Magazine, New Scientist, Nature, EU science and technology publication Horizon, and global development publications SciDev.Net and Devex. Apart from continuing to focus on general telecoms and the mobile industry, he looks at a variety of science, technology and global development topics, including how technologies such as satellite impact on people in developing countries.

Get in touch: gareth@mobilesquared.co.uk

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Contact us

We would love to chat

Call us today on +44 (0) 1182 149 777  or info@mobilesquared.co.uk