Mobile Messaging Blog | Mobilesquared UK

GSMA WAS #24 | Business Messaging & Identity MNO Workshops
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GSMA WAS #24 | Business Messaging & Identity MNO Workshops

Abi Reed2026-09-25T14:18:56+00:00

We are pleased to host a dedicated afternoon session at Aviva Stadium in Dublin, bringing operators together to analyse market trends, share practical insights and prepare for the future [Read More]

GSMA WAS #24 | Business Messaging & Identity MNO WorkshopsAbi Reed2026-09-25T14:18:56+00:00

GCCM Europe 2026 | Book a Meeting
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GCCM Europe 2026 | Book a Meeting

Rebecca Clement2026-09-21T14:41:56+00:00

Connect with Mobilesquared at GCCM Berlin 2026 The Mobilesquared team is thrilled to announce that we will be attending GCCM Europe 2026 in Berlin, Germany, from 15th to 17th June [Read More]

GCCM Europe 2026 | Book a MeetingRebecca Clement2026-09-21T14:41:56+00:00

Google’s P2A Moves Risks the Ire of Operators
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Google’s P2A Moves Risks the Ire of Operators

Rebecca Clement2026-09-21T14:45:37+00:00

New Click-to-Chat Entry Points Across Ads and Search To try to drive usage of RCS for Business, at MWC, Google announced that it would be actively pushing P2A activity. Google [Read More]

Google’s P2A Moves Risks the Ire of OperatorsRebecca Clement2026-09-21T14:45:37+00:00

Is Meta Using WhatsApp to Position Itself Between Brands & Consumers?
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Is Meta Using WhatsApp to Position Itself Between Brands & Consumers?

Rebecca Clement2026-09-21T14:48:51+00:00

From an industry perspective, WhatsApp Business can feel a little forgotten. The excitement – or disdain – seems to be centred around RCS for Business while WhatsApp Business continues to [Read More]

Is Meta Using WhatsApp to Position Itself Between Brands & Consumers?Rebecca Clement2026-09-21T14:48:51+00:00

Exclusive Mobilesquared Client Webinar | June 2026
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Exclusive Mobilesquared Client Webinar | June 2026

Rebecca Clement2026-09-21T14:50:30+00:00

Join our exclusive Mobilesquared client-only session on Thursday, 18th June, at 3 PM BST to gain: The latest data and insights from our newly released research on SMS, RCS [Read More]

Exclusive Mobilesquared Client Webinar | June 2026Rebecca Clement2026-09-21T14:50:30+00:00

Global A2P SMS White Paper
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Global A2P SMS White Paper

Abi Reed2026-09-21T14:51:26+00:00

The A2P SMS market is facing significant disruption, with traffic projected to decline by 22.8% by 2030. This White Paper provides a concise overview of Mobilesquared’s latest A2P SMS [Read More]

Global A2P SMS White PaperAbi Reed2026-09-21T14:51:26+00:00

RCS for Business Messaging White Paper
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RCS for Business Messaging White Paper

Abi Reed2026-09-21T14:52:56+00:00

The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google's [Read More]

RCS for Business Messaging White PaperAbi Reed2026-09-21T14:52:56+00:00

WhatsApp Business Messaging
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WhatsApp Business Messaging

Rebecca Clement2026-09-21T14:55:00+00:00

Understand the key trends, growth drivers, and monetisation opportunities shaping WhatsApp Business in this free White Paper. As businesses increasingly prioritise conversational engagement, commerce, and customer care, WhatsApp is [Read More]

WhatsApp Business MessagingRebecca Clement2026-09-21T14:55:00+00:00

MWC26: RCS is the tortoise in the rich messaging race but it will get to the finishing line eventually
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MWC26: RCS is the tortoise in the rich messaging race but it will get to the finishing line eventually

Nick Lane2026-09-21T14:58:06+00:00

While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is [Read More]

MWC26: RCS is the tortoise in the rich messaging race but it will get to the finishing line eventuallyNick Lane2026-09-21T14:58:06+00:00

RCS has “some” momentum but heads are still hitting walls
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RCS has “some” momentum but heads are still hitting walls

Nick Lane2026-09-21T15:00:41+00:00

There was a lot of noise about RCS for Business at MWC26, which was encouraging. There was even an RCS for Business booth just off one of the walkways. All [Read More]

RCS has “some” momentum but heads are still hitting wallsNick Lane2026-09-21T15:00:41+00:00