Connect with Mobilesquared at GCCM Berlin 2026 The Mobilesquared team is thrilled to announce that we will be attending GCCM Europe 2026 in Berlin, Germany, from 15th to 17th June [...]
New Click-to-Chat Entry Points Across Ads and Search To try to drive usage of RCS for Business, at MWC, Google announced that it would be actively pushing P2A activity. Google [...]
From an industry perspective, WhatsApp Business can feel a little forgotten. The excitement – or disdain – seems to be centred around RCS for Business while WhatsApp Business continues to [...]
Join our exclusive Mobilesquared client-only session on Thursday, 18th June, at 3 PM BST to gain: The latest data and insights from our newly released research on SMS, RCS [...]
The A2P SMS market is facing significant disruption, with traffic projected to decline by 22.8% by 2030. This White Paper provides a concise overview of Mobilesquared’s latest A2P SMS [...]
The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google's [...]
Understand the key trends, growth drivers, and monetisation opportunities shaping WhatsApp Business in this free White Paper. As businesses increasingly prioritise conversational engagement, commerce, and customer care, WhatsApp is [...]
While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is [...]
There was a lot of noise about RCS for Business at MWC26, which was encouraging. There was even an RCS for Business booth just off one of the walkways. All [...]
Understand the 3 key steps to safeguarding A2P SMS as a primary revenue channel in this free White Paper. The A2P messaging landscape is at a critical juncture. As [...]
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