WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a [...]
When the going gets tough, the tough get going. This is probably the best way to summarize the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, [...]
Brand spending on WhatsApp is set for a shift. Brands will ramp up their investment in WhatsApp Business API from 2024 as they start to migrate their spend from [...]
In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most [...]
London, UK—[May 8, 2024]—Mobilesquared and Global Telco Consult (GTC) have announced a strategic partnership to deliver unparalleled messaging intelligence and consultancy services to Mobile Network Operators (MNOs), platform providers, [...]
WhatsApp Business will become a billion-dollar platform in 2024, according to Mobilesquared’s latest forecasts (published April 2024), with a period of consistent growth up to 2026, before astronomical growth [...]
To maintain a relationship with your customers, regularly keeping in touch with them is one of the best things you can do. And since pretty much everyone nowadays has a [...]
SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [...]
SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not a new concept, [...]
Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales [...]
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