GSMA WAS #24 | Business Messaging & Identity MNO Workshops

Event Details:

• When: Monday, October 19th | 14:00 – 17:45

• Location: Aviva Stadium, Dublin

Workshop Agenda:

• Workshop 1: From SMS OTP to Network APIs: Protecting and Growing Authentication Revenues

  Core message: As SMS OTP declines, operators need monetizable alternatives. BICS enables end-to-end delivery—creating a scalable new authentication revenue stream, working in conjunction with Google to create global developer demand, for operators to provide trusted network identity.

  1) Protecting the operator’s role: PNV replaces codes and passwords with secure, seamless network-based verification, helping operators drive the next generation of verification users, expanding beyond the Hyperscalers and the banks, to the broader enterprise to drive organic growth and protect authentication revenues.

  Mobilesquared to provide an overview of the verification marketplace from SMS OTP to PNV, covering the impact of high termination rates/exclusivity agreements, the rise of fraud, the impact this has on brands and mobile operators, and the role of the platform provider. Mobilesquared recommendations.

  10 minutes
  

  Audience engagement + poll (Mobilesquared). 5 minutes

  2) Creating new business models – PNV enables operators to monetize trusted network identity, address enterprise authentication needs, and generate recurring Network API revenues.

  BICS to deliver presentation on:

  • What is PNV 2.1, and what it means to the industry and enterprise
  • Verification 2.0. – How legacy wholesale business principles are holding back next-gen services
  • decouple SMS pricing from verification to drive innovation throughout the enterprise
  • What verification 2.0 business models could look like (sector/use case based pricing)
  • What it means for mobile operators

  BICS recommendations

  10 minutes

  Audience engagement + poll (moderated by Mobilesquared). 5 minutes

  3) Scaling demand with Google – Firebase connects operators to more than three million developers, accelerating API adoption while simplifying integration, commercial engagement, and billing.

  Google to deliver presentation on:

  The role of Firebase

  • What Firebase means for operators
  • Roadmap, including support iOS
  • How is Google developing a trustworthy environment for operators

  10 minutes

  Audience engagement + poll (moderated by Mobilesquared). 5 minutes

  4) Workshop discussion – Opportunity for participants to:

  • Answer questions sent in via delegates
  • Answer questions from operators in the room
  • Answer pre-set questions (as back up)
  • Poll results

  Audience engagement (moderated by Mobilesquared). 15 minutes

• Workshop 2: Why RCS Has the Potential to Return Operators to the Heyday of P2P-level Revenues

  Core message: As we enter a messaging-first communications era, declining SMS revenues are forcing operators to explore alternative revenue-generating services. Rich messaging is the next big thing, with over 5 billion users and growing fast. RCS represents the next generation of messaging for operators, tapping into a >$1 trillion market opportunity.

  1) Developing an RCS business case
  

  Mobilesquared to provide key data and insights on the operator opportunity, including:

  • What is the market opportunity for RCS?
  • Where will the revenues come from?
  • Why RCS should not cannibalise SMS revenues
  • What do brands want?
  • How do consumers want to engage with brands?
  • When is the right time to launch RCS?
  • How to price RCS
  • The role of Google
  • Operating outside of Google priority markets.

  15 minutes

  Audience engagement + poll (Mobilesquared). 5 minutes

  2) Repositioning RCS to drive adoption

  Why has the adoption of RCS among enterprises taken so long?

  Mobilesquared to provide key insights and analysis outlining why enterprises are yet to embrace rich messaging, including:

  • Not SMS 2.0
  • Naming semantics
  • Understanding consumer engagement behaviour
  • Enterprise requirements
  • Supporting existing channels
  • RCS is App 2.0

  15 minutes

  Audience engagement + poll (Mobilesquared). 5 minutes

  3) What is the industry saying

  Do operators have a positive or negative outlook on RCS?

  BICS shares details of conversations with operators around the world to outline what are their issues and concerns that need to be addressed, leading into a workshop-wide discussion.

  20 minutes

  Workshop wrap-up and poll results 

Please note: Attendees must be registered for the main WAS event to attend this session.