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This free A2P SMS Pricing Impact report (pubished September 2023) outlines the the potential impact high international termination rates are having on the A2P SMS landscape, and identifies which markets Mobilesquared believes present a fraudulent risk to brands and consumers.
A.S.P.I.R is based on four key inputs from the A2P SMS industry:
- International termination rates
- Fraudulent traffic (based on Mobilesquared’s rainbow model)
- Firewall deployments
- Exclusivity deals
Visit our free resources pages to discover more useful reports and data trackers