New Click-to-Chat Entry Points Across Ads and Search To try to drive usage of RCS for Business, at MWC, Google announced that it would be actively pushing P2A activity. Google [...]
From an industry perspective, WhatsApp Business can feel a little forgotten. The excitement – or disdain – seems to be centred around RCS for Business while WhatsApp Business continues to [...]
While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is [...]
There was a lot of noise about RCS for Business at MWC26, which was encouraging. There was even an RCS for Business booth just off one of the walkways. All [...]
The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour [...]
In July, Mobilesquared hosted a workshop (in partnership with Mada) focused on building a more sustainable messaging market for the long term. Messaging experts from 30 mobile operators from around [...]
Ensuring our customers get maximum value from our products and services is central to everything we do at Mobilesquared, and our recent hire of Mina Yazdani as Customer Success Manager [...]
At Mobilesquared our people are our business, and this series of Team Spotlight blogs aims to introduce our people in more depth, give an insight into their perception of the [...]
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the [...]
London, UK – January 14th, 2025 Kaleido Intelligence, the leader in roaming and IoT market intelligence, and Mobilesquared, the global authority in messaging intelligence, are pleased to announce their [...]
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