WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a [...]
When the going gets tough, the tough get going. This is probably the best way to summarize the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, [...]
Brand spending on WhatsApp is set for a shift. Brands will ramp up their investment in WhatsApp Business API from 2024 as they start to migrate their spend from [...]
In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most [...]
London, UK—[May 8, 2024]—Mobilesquared and Global Telco Consult (GTC) have announced a strategic partnership to deliver unparalleled messaging intelligence and consultancy services to Mobile Network Operators (MNOs), platform providers, [...]
To maintain a relationship with your customers, regularly keeping in touch with them is one of the best things you can do. And since pretty much everyone nowadays has a [...]
SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not a new concept, [...]
What Is SMS for Business Customer Service? In short, SMS messaging for business customer service is the process of using text messages to communicate directly with customers. The majority of [...]
Updated on 27/06/24 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [...]
The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
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