RCS report overview
RCS (Rich Communication Service) is the SMS upgrade available to Android devices. RBM (Rich Business Messaging) is the business messaging element of RCS. The channels’ role has been uncertain since 2020, but clarity is emerging, mobile operators are forging working RCS relationships with Google and RCS deployments and campaign activity have accelerated through 2022.
A bright future is attainable for RCS, with over 450 mobile operators expected to offer RCS by 2025, making it one of the biggest messaging channels.
This dataset projects A2P and P2A users (traffic), revenues and spend by market and mobile operator, for 200 individual countries.