RCS (Rich Communication Service) is the rich messaging platform provided by Google for mobile operators for Android devices, and from September 2024, it will be available over iPhones/iOS. The business messaging element is called RCS Business Messaging (RBM) and looks set to become a major marketing platform for brands big and small.

RCS deployments and RBM campaign activity increased through 2023, and the key markets for RBM (Argentina, Brazil, France, Germany, India, Italy, Japan, Mexico, Nigeria, Spain, UK) will provide the platform for accelerated growth globally from 2024 onwards.

Mobilesquared projects a bright future for RCS, with over 450 mobile operators expected to offer RCS/RBM in the coming years, making it one of the biggest messaging channels.

Our RCS data provides a comprehensive global, and national view of RCS and RBM, split out by mobile operator for outbound (A2P) traffic, inbound (P2A) traffic, and conversational traffic, and spend for all traffic types.

Traffic and spend is split out by use case, and that is further divided by sector, as well as customer care and conversational commerce. RCS users, and opted-in RBM users, complete our granular view of the channel.

A 12 month subscription to our RCS/RBM intelligence subscription costs £4,990 and includes: online access to >2 million searchable datapoints, 5-year forecasts, an extensive market insight report, annual data updates, and access for 10 x user licences.