Jo Hall | Mobilesquared Author

High SMS Rates Damage Opportunity For A2P SMS

A2P

September 14, 2023

Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024

Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and…

Jo Hall

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A2P Business Messaging

May 26, 2023

Businesses spent $6,000 more on A2P SMS in 2022 compared to 2021

The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by…

Jo Hall

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Business Messaging

April 27, 2023

Buying Audience Data With The Messageverse

Robust and reliable audience data can provide you with valuable and detailed insight into your…

Jo Hall

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CPaaS

January 20, 2023

Just 10 top CPaaS providers will account for 65.7% of total brand CPaaS spend globally

According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account…

Jo Hall

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CPaaS

January 20, 2023

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 2026

Just $1 in every $5 spent by a brand on CPaaS in 2022 had the…

Jo Hall

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Business Messaging

January 13, 2023

How can we overcome the business messaging spend disconnect in 2023?

Happy New Year one and all. And what a year 2023 could be for the…

Jo Hall

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Viber

November 10, 2022

Viber business messaging worth $196 million in 2021

Author: Gavin Patterson, Chief Data Analyst, Mobilesquared Mobilesquared has published (what we believe to be)…

Jo Hall

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Business Messaging

October 18, 2022

The Messageverse is here to stay

Author: Nick Lane, Chief Insight Analyst & Founder The next major platform for brands to…

Jo Hall

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Business Messaging

September 7, 2022

Fact checking the Business Messaging Market in 2022

Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and…

Jo Hall

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A2P

August 24, 2022

SMS engagement rates dropping but still smash performance of other channels

Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white…

Jo Hall

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