About Jo Hall

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So far Jo Hall has created 16 blog entries.

WhatsApp Business set to overtake SMS as CPaaS Providers’ most trusted messaging channel

2024-05-15T09:03:59+00:00

In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most [...]

WhatsApp Business set to overtake SMS as CPaaS Providers’ most trusted messaging channel2024-05-15T09:03:59+00:00

Mobilesquared and GTC partner to provide messaging insights and consultancy in one

2024-05-09T10:04:49+00:00

London, UK—[May 8, 2024]—Mobilesquared and Global Telco Consult (GTC) have announced a strategic partnership to deliver unparalleled messaging intelligence and consultancy services to Mobile Network Operators (MNOs), platform providers, [...]

Mobilesquared and GTC partner to provide messaging insights and consultancy in one2024-05-09T10:04:49+00:00

Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024

2024-02-18T12:59:52+00:00

Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]

Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 20242024-02-18T12:59:52+00:00

Just 10 top CPaaS providers will account for 65.7% of total brand CPaaS spend globally

2024-02-18T14:28:37+00:00

According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account for 65.7% of total brand CPaaS spend. All of the top 10 companies are expected [...]

Just 10 top CPaaS providers will account for 65.7% of total brand CPaaS spend globally2024-02-18T14:28:37+00:00

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 2026

2024-01-02T18:02:55+00:00

Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer [...]

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 20262024-01-02T18:02:55+00:00
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