When the going gets tough, the tough get going. This is probably the best way to summarize the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, [...]

London, UK—[May 8, 2024]—Mobilesquared and Global Telco Consult (GTC) have announced a strategic partnership to deliver unparalleled messaging intelligence and consultancy services to Mobile Network Operators (MNOs), platform providers, and [...]

Updated 07/01/2025 To maintain a good relationship with your customers, regularly keeping in touch with them is one of the smartest things you can do. Considering in 2025 'the [...]

SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [...]

SMS remains one of the most popular messaging channels for consumers and businesses alike.  While businesses using SMS as a messaging channel for promotional purposes is not a new [...]

Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]

Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [...]

A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [...]