Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace. But we're flipping that narrative to explore what [...]
When the going gets tough, the tough get going. This is probably the best way to summarise the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, [...]
London, UK—[May 8, 2024]—Mobilesquared and Global Telco Consult (GTC) have announced a strategic partnership to deliver unparalleled messaging intelligence and consultancy services to Mobile Network Operators (MNOs), platform providers, and [...]
Updated 07/01/2025 To maintain a good relationship with your customers, regularly keeping in touch with them is one of the smartest things you can do. Considering in 2025 'the number [...]
SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [...]
Updated on 20/06/25 SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not [...]
Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales when [...]
Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]
Updated 08/01/2025 SMS has long been used by businesses for an array of reasons, from internal communications to the marketing and promotion of products and services. Moreover, a key [...]
Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [...]
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