How To Target Sales Prospects
Jemima Thomas2025-02-08T19:57:58+00:00Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales when [...]
Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024
Jo Hall2025-06-07T20:46:37+00:00Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]
SMS for Business Customer Service: The Ultimate Guide
Kate Jones2025-03-22T12:17:53+00:00Updated 08/01/2025 SMS has long been used by businesses for an array of reasons, from internal communications to the marketing and promotion of products and services. Moreover, a key [...]
A Guide To The Future Of A2P SMS
Jemima Thomas2025-02-08T19:59:53+00:00Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [...]
Adding The Rainbow To A2P SMS Traffic
Jemima Thomas2025-03-22T12:18:17+00:00A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [...]
SMS Vs Email: Which Messaging Channel Should You Choose for Your Business?
Jemima Thomas2025-06-20T08:47:06+00:00Updated on 20/06/25 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [...]
How A2P SMS Works
Jemima Thomas2025-06-07T20:58:34+00:00Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]
What Is The Size Of The A2P SMS Market?
Jemima Thomas2025-07-30T17:49:52+00:00Published on 15/06/23 & Updated on 28/05/25 The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research [...]
A Guide To The SMS Market
Jemima Thomas2025-06-07T20:58:25+00:00SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [...]
Businesses spent $6,000 more on A2P SMS in 2022 compared to 2021
Jo Hall2024-09-27T14:01:49+00:00The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
