RCS Vs SMS – What Is The Difference?
Jemima Thomas2024-03-27T17:59:38+00:00SMS is the most established and commonly used form of texting since its inception in the early 1990s. That said, there is now a range of ways for businesses [...]
P2P Vs A2P SMS: Key Differences
Jemima Thomas2024-04-01T16:15:02+00:00SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [...]
The Ultimate Guide To Promotional SMS
Jemima Thomas2024-01-02T18:02:41+00:00SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not a new concept, [...]
How To Target Sales Prospects
Jemima Thomas2024-02-20T16:07:14+00:00Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales when [...]
A Guide To The Future Of A2P SMS
Jemima Thomas2024-01-02T18:02:44+00:00Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in 2022, [...]
Adding The Rainbow To A2P SMS Traffic
Jemima Thomas2024-02-20T16:14:24+00:00A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator networks. [...]
SMS Vs Email: Which Channel Should You Choose?
Jemima Thomas2024-01-02T18:02:45+00:00As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its invention in 1971, [...]
How A2P SMS Works
Jemima Thomas2024-03-12T18:27:37+00:00Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]
What Is The Size Of The A2P SMS Market?
Jemima Thomas2024-03-12T18:28:33+00:00The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research at Mobilesquared, the number of businesses using [...]
A Guide To The SMS Market
Jemima Thomas2024-02-20T15:37:37+00:00SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest data [...]