WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a previous [Read More]
SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [Read More]
Updated on 20/06/25 SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not [Read More]
Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales when [Read More]
Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [Read More]
A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [Read More]
Updated on 20/06/25 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [Read More]
Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [Read More]
Published on 15/06/23 & Updated on 28/05/25 The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research [Read More]
SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [Read More]
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