As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its invention in 1971, [...]
Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]
The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research at Mobilesquared, the number of businesses using [...]
SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest data [...]
The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
As global market leaders in business messaging intelligence, we at Mobilesquared have recently launched the Messageverse service. But how does the Messageverse work? In short, the Messageverse is a cloud-based [...]
Robust and reliable audience data can provide you with valuable and detailed insight into your customers’ usage of messaging apps, level of engagement, purchasing behaviour and spend. It allows you [...]
Short Message Service (SMS) and Multimedia Messaging Service (MMS) messaging are used by businesses to communicate with customers as part of their marketing strategy. When you consider that in [...]
SMS, also known as Short Message Service, is a service that allows you to send text-only messages that are 160 characters or less. Following the disruption that 2020 caused, [...]
According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account for 65.7% of total brand CPaaS spend. All of the top 10 companies are expected [...]
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