March 2, 2023
CPaaS Vs UCaaS: Which Is Better For Your Business?
As a business looking to prioritise the customer experience, you might be interested to invest…
February 8, 2023
How Does CPaaS Work?
Communications platform-as-a-service, more often referred to as CPaaS, are becoming increasingly popular to employ within…
January 20, 2023
Just 10 top CPaaS providers will account for 65.7% of total brand CPaaS spend globally
According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account…
January 20, 2023
CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 2026
Just $1 in every $5 spent by a brand on CPaaS in 2022 had the…
January 13, 2023
How can we overcome the business messaging spend disconnect in 2023?
Happy New Year one and all. And what a year 2023 could be for the…
January 12, 2023
How CPaaS Helps Businesses
Communications platform-as-a-service, commonly referred to as CPaaS platforms, are becoming the norm amongst businesses and…
December 15, 2022
4 Benefits Of CPaaS Platforms
A CPaaS platform, or communications platform-as-a-service, is a cloud-based platform that allows businesses to ‘integrate…
November 10, 2022
Viber business messaging worth $196 million in 2021
Author: Gavin Patterson, Chief Data Analyst, Mobilesquared Mobilesquared has published (what we believe to be)…
October 18, 2022
The Messageverse is here to stay
Author: Nick Lane, Chief Insight Analyst & Founder The next major platform for brands to…
September 7, 2022
Fact checking the Business Messaging Market in 2022
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and…