[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Mobilesquared has updated its Business Messaging Tracker data for the months of April to June, and it reveals that the number of rich messaging users in the world will pass 4 billion users in May 2022. Month-on-month, the number of rich messaging users is growing by an average of 0.9%.

Much of the growth in rich messaging users is being driven by RCS, which now accounts for 26% of total unique mobile users. Year-on-year RCS has grown by 55.9%, compared to the second biggest growth messaging channel, Telegram, by 11.7%. The more established messaging channels WhatsApp and Facebook Messenger, experienced year-on-year growth of 6.3% and 6.8% respectively. WhatsApp will have 2.27 billion unique mobile users by end-June, and Facebook Messenger 1.49 billion.

Total business messaging users (ie SMS users) will reach 5.48 billion by the end of June 2022, with rich messaging users reaching 74% of total SMS users.[/vc_column_text][/vc_column][/vc_row]

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