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RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

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Lots of interesting copy about the app here. Lots of interesting copy about

Free white paper

Lots of interesting copy about the app here. Lots of interesting copy about

Blog

What Is The Size Of The A2P SMS Market?

By |June 15th, 2023|Categories: A2P, Business Messaging|

Published on 15/06/23 & Updated on 28/05/25 The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research at Mobilesquared, the number of businesses using SMS to communicate with customers (A2P) increased by[Read More]

A Guide To The SMS Market

By |June 5th, 2023|Categories: A2P, Business Messaging|

SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest data at Mobilesquared suggests that ‘55% of all SMSes are read, [while] 100% of SMSes[Read More]

How Does The Messageverse Work?

By |May 8th, 2023|Categories: Business Messaging, Messageverse|

As global market leaders in business messaging intelligence, we at Mobilesquared have recently launched the Messageverse service. But how does the Messageverse work? In short, the Messageverse is a cloud-based data universe that delivers data in a 24-hour period and can be accessed in[Read More]

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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