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Helping business messaging to become a $200 billion industry

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RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

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Lots of interesting copy about the app here. Lots of interesting copy about

Free white paper

Lots of interesting copy about the app here. Lots of interesting copy about

Why guess when you can know?

Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.

As seen on TV (and elsewhere)

If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.

“Tell me you’re good without saying it…”

We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.

Blog

How To Target Sales Prospects

By |September 27th, 2023|Categories: A2P, Business Messaging, Messageverse|

Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales when using personalised experiences’, it’s clear that treating all prospects as equals is no longer an[Read More]

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Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024

By |September 14th, 2023|Categories: A2P, Business Messaging, Whitepapers & Reports|

Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost doubled from $0.033 to $0.0646 from 2021 to 2023. Reading, UK, 15 September 2023: Mobilesquared,[Read More]

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FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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