Mobilesquared - decision-ready data.
Home Wide2026-08-26T16:44:36+00:00

Helping business messaging to become a $200 billion industry

Industry-first perspective

Expert team

Unrivalled & accurate data

Conversational data

Get the app: talk to our data 24/7

Lots of interesting copy about the app here. Lots of interesting copy about the app here. Lots of interesting copy about the app here. Lots of interesting copy about the app here.

Access the industry’s leading data

RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

Free white paper

Lots of interesting copy about the app here. Lots of interesting copy about

Free white paper

Lots of interesting copy about the app here. Lots of interesting copy about

Why guess when you can know?

Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.

As seen on TV (and elsewhere)

If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.

“Tell me you’re good without saying it…”

We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.

Blog

Mobilesquared x GTC: The future of business messaging in the telco advisory space with ‘Messaging Pulse’

By |June 14th, 2024|Categories: A2P, Business Messaging, Whitepapers & Reports|

When the going gets tough, the tough get going. This is probably the best way to summarise the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, and the generalized lack of trust in the messaging space threaten to undermine the very[Read More]

Read More
Trends In CPaaS: WhatsApp Business set to overtake SMS as CPaaS Providers’ most trusted messaging channel

By |May 13th, 2024|Categories: Business Messaging, Security, WhatsApp, Whitepapers & Reports|

In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most trusted messaging channel overall. WhatsApp was viewed as a highly competitive alternative to SMS, but[Read More]

Read More

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

Trusted by industry leaders

underpinning our status as the world’s leading provider of business messaging intelligence

Vonage logo.
Meta logo.
Haud mobile messaging market
sinch logo.
infobip logo.
Google logo.
Cisco logo.
pwc logo.
Orange logo.
Bain and Company logo.
Services

Buy Data
Consultancy
Commission Whitepaper

Resources

Reports
Presentations
Data
Blog

About

Team
Clients
Site T&Cs, Cookie,
GDPR & Privacy Policies

Contact

Mobilesquared Ltd, Markham House, 20 Broad Street, Wokingham RG40 1AH, UK

+44 (0) 1182 149 777
+44 (0) 7976 057 052

message us
Connect with LinkedIn

Mobilesquared is a Seranta Holdings company. © Mobilesquared | 2012 - 2026 | All Rights Reserved | Website Design Wokingham

Go to Top