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How to create a sustainable business messaging market
In July, Mobilesquared hosted a workshop (in partnership with Mada) focused on building a more sustainable messaging market for the long term. Messaging experts from 30 mobile operators from around the world attended the interactive session, featuring detailed analysis and insight of the messaging market,[Read More]
Verified sender is not enough: RCS trust needs more than branding in the face of spam messages
RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. But from our industry discussions we know that there is already concern that not enough[Read More]
Mobilesquared Spotlight: Meet Mina Yazdani Customer Success Manager
Ensuring our customers get maximum value from our products and services is central to everything we do at Mobilesquared, and our recent hire of Mina Yazdani as Customer Success Manager underlines the importance we place on our customer relationships going forward. In this edition of[Read More]
Perspective needed to establish a sustainable A2P SMS marketplace
Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace. But we're flipping that narrative to explore what will establish a sustainable A2P SMS marketplace. A2P SMS is not going to die, and[Read More]
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