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RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

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Free white paper

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Blog

Capacity Middle East | February 2026 | Book a Meeting

By |February 1st, 2026|Categories: Events|

Connect with Mobilesquared at Capacity Middle East 2026 The Mobilesquared team is pleased to announce that we will be attending Capacity Middle East 2026 in Dubai from 10th-12th February. Mobilesquared's team of dedicated analysts is excited to present new insights, hold informative briefings, and[Read More]

Exclusive Mobilesquared Client Webinar

By |January 30th, 2026|Categories: Events|

Join our exclusive Mobilesquared client-only session on Thursday, 19th February 2026, at 2 PM GMT to gain: - Key insights from our latest messaging market data - Analysis of recent market developments - An early glimpse of our Mobile Identity outlook - Details of our[Read More]

MWC Client Workshop 2026

By |January 30th, 2026|Categories: Events|Tags: |

Mobilesquared will once again kick-off MWC with an exclusive event for clients, including the launch of a number of products and industry initiatives, while also outlining our exciting plans for 2026. This 90-minute session is the perfect opportunity for us to provide a deep-dive[Read More]

The MWC 2026 Executive Curtain Raiser

By |January 29th, 2026|Categories: Events|

Kick-Off MWC 2026 in Style When: Sunday, March 1st from 17:00 Join our MWC Barcelona 2026 kick-off networking event, sponsored by Kigen, Simetric, Stacuity, Syniverse and Vodafone IoT. Join us on the eve of MWC from 17:00-19:00 for an exclusive executive networking[Read More]

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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