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As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
Blog
WhatsApp Business Messaging
Understand the key trends, growth drivers, and monetisation opportunities shaping WhatsApp Business in this free White Paper. As businesses increasingly prioritise conversational engagement, commerce, and customer care, WhatsApp is becoming a critical channel for brand interaction and digital revenue generation. This Mobilesquared White Paper[Read More]
MWC26: RCS is the tortoise in the rich messaging race but it will get to the finishing line eventually
While others were looking at VR glasses and innovative AI users in Barcelona at MWC26, Mobilesquared were looking at a space which feels rather left behind – messaging. It is so ubiquitous that it is easy to overlook but the reality is that messaging is[Read More]
RCS has “some” momentum but heads are still hitting walls
There was a lot of noise about RCS for Business at MWC26, which was encouraging. There was even an RCS for Business booth just off one of the walkways. All of the major CPaaS players were showcasing demonstrations, promoting their latest use cases and usage[Read More]
Rebuilding the Future of A2P SMS with Transparency
Understand the 3 key steps to safeguarding A2P SMS as a primary revenue channel in this free White Paper. The A2P messaging landscape is at a critical juncture. As alternative channels and market pressures threaten traditional SMS volumes, Mobile Network Operators (MNOs) are facing[Read More]
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