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Lots of interesting copy about the app here. Lots of interesting copy about the app here. Lots of interesting copy about the app here. Lots of interesting copy about the app here.

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RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

RCS Intelligence

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

sms Intelligence

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

Whatsapp Intelligence

WhatsApp Data

Intelligence

Free white paper

Lots of interesting copy about the app here. Lots of interesting copy about

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Free white paper

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Why guess when you can know?

Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.

As seen on TV (and elsewhere)

If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.

“Tell me you’re good without saying it…”

We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.

Blog

Is Meta Using WhatsApp to Position Itself Between Brands & Consumers?

By Rebecca Clement|2026-09-21T14:48:51+00:00May 20th, 2026|Categories: Business Messaging, WhatsApp|

From an industry perspective, WhatsApp Business can feel a little forgotten. The excitement – or disdain – seems to be centred around RCS for Business while WhatsApp Business continues to steadily improve its offering and grow its client list by offering an extremely compelling offering[Read More]

Exclusive Mobilesquared Client Webinar | June 2026

By Rebecca Clement|2026-09-21T14:50:30+00:00May 14th, 2026|Categories: Events|

Join our exclusive Mobilesquared client-only session on Thursday, 18th June, at 3 PM BST to gain: The latest data and insights from our newly released research on SMS, RCS & WhatsApp Updates on Network API - Identity An introduction to our app beta launch[Read More]

Global A2P SMS White Paper

By Abi Reed|2026-09-21T14:51:26+00:00May 8th, 2026|Categories: A2P, Free Resources|

The A2P SMS market is facing significant disruption, with traffic projected to decline by 22.8% by 2030. This White Paper provides a concise overview of Mobilesquared’s latest A2P SMS market analysis, examining the key trends shaping the industry over the next five years. It[Read More]

RCS for Business Messaging White Paper

By Abi Reed|2026-09-21T14:52:56+00:00May 8th, 2026|Categories: Free Resources, RCS|

The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google's push towards P2A messaging, combined with operator scepticism and slow rollouts, is hampering the industry.[Read More]

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FAQs

How does Mobilesquared carry out research into the business messaging market?Tim Marotto2025-01-12T13:49:04+00:00

How does Mobilesquared carry out research into the business messaging market?

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?Tim Marotto2025-01-12T13:45:58+00:00

Trusted by industry leaders

underpinning our status as the world’s leading provider of business messaging intelligence

Helping business messaging to become a $200 billion industry

Industry-first perspective

Expert team

Unrivalled & accurate data

Conversational data

Get the app: talk to our data 24/7

Access the industry’s leading data

RCS for Business

SMS Data

WhatsApp Data

WhatsApp Data

Free white paper

Free white paper

Why guess when you can know?

As seen on TV (and elsewhere)

“Tell me you’re good without saying it…”

Blog

FAQs

How does Mobilesquared carry out research into the business messaging market?

Which countries does Mobilesquared research cover?

Which messaging channels does Mobilesquared research cover?

How can I buy your research?

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