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RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

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Lots of interesting copy about the app here. Lots of interesting copy about

Free white paper

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Blog

MNO Monetisation Workshops at WAS #23

By |January 29th, 2026|Categories: Events|

How Can Operators Best Optimise & Grow Revenues as the Wholesale Landscape Evolves? Join the WAS workshops from Mobilesquared and Kaleido on Monday, 23rd March, for an afternoon of rich insight and open sharing to help MNOs succeed in 2026 and beyond. Sessions Protecting[Read More]

MWC 2026 | Book a Meeting

By |January 28th, 2026|Categories: Events|

Connect with Mobilesquared at MWC 2026 The Mobilesquared team is thrilled to announce that we will once again be attending GSMA MWC 2026 in Barcelona, Spain, from the 2nd-5th March 2026. Our team of dedicated analysts will be presenting new insights, conducting video interviews, holding informative[Read More]

GSMA WAS #23 | March 2026 | Book a Meeting

By |January 16th, 2026|Categories: Events|

Connect with Mobilesquared at WAS #23 The Mobilesquared team is pleased to announce that they will be attending GSMA WAS #23 in Cairo, Egypt, from the 24th-26th March 2026. Mobilesquared's team of dedicated analysts is excited to present new insights, hold informative briefings, and keep our[Read More]

Is Google facing conundrum over RBM future?

By |July 23rd, 2025|Categories: Business Messaging, RCS|

The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour of becoming an OTT messaging platform to rival WhatsApp Business. Mobilesquared believes that the long-term[Read More]

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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