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As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
Blog
A Guide To The Future Of A2P SMS
Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in 2022, with 10% more businesses spending on SMS following the disruption around the globe caused[Read More]
Adding The Rainbow To A2P SMS Traffic
A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator networks. We have introduced the rainbow traffic to better highlight the impact these different traffic[Read More]
SMS Vs Email: Which Messaging Channel Should You Choose for Your Business?
Updated on 20/06/25 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its invention in 1971, has become the norm for businesses to send messages in bulk and[Read More]
How A2P SMS Works
Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, we’ve found that the amount of businesses using SMS to communicate with customers has increased[Read More]
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