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RCS for Business

The richest messaging channel for brands, with Mobilesquared providing over 3 million data points for 200 markets through 2029. The data covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights. Quarterly reports include market developments, operator launches, termination rates, and regulatory updates.

SMS Data

The A2P SMS subscription includes over 15 million data points across 200 markets with forecasts to 2029, covering traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports feature market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

WhatsApp Data

This service tracks the fastest-growing rich messaging platform with over 3 billion users, set to become the leading business messaging channel by 2030. It includes over 3 million data points for 200 markets, with traffic and spend by use case, sector, and migration from A2P SMS. Quarterly reports provide commentary, the latest rates, market announcements, and regulatory updates.

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Lots of interesting copy about the app here. Lots of interesting copy about

Free white paper

Lots of interesting copy about the app here. Lots of interesting copy about

Blog

Does RCS deliver ROI? We have some answers

By |July 19th, 2022|Categories: Business Messaging, RCS|

It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), did just that, speaking in the keynote analyst slot at the MEF's RCS World event[Read More]

What Is Rich Business Messaging?

By |June 8th, 2022|Categories: Business Messaging, RCS|

Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their customers relating to customer service, transactions, and other matters. It is delivered to users through their mobile service provider. SMS/Text messaging has just as rapidly gained popularity in consumer-to-business[Read More]

CPaaS; Technology Of The Future?

By |June 1st, 2022|Categories: Business Messaging, CPaaS, Security|

As companies seek closer contact with their customers and move towards the cloud, more and more enterprises are on the hunt for a single platform to manage all of their communication needs and improve their customer experience. This is projected to lead to boom[Read More]

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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