A CPaaS platform, or communications platform-as-a-service, is a cloud-based platform that allows businesses to ‘integrate real-time communication’ into their business applications, thus eliminating the need for several apps.
CPaaS platforms play an essential role in the majority of businesses. In fact, according to a 2017 survey, 81% of companies have already deployed a CPaaS platform, highlighting just how important they are for organisations all over the world.
There are various benefits associated with using a CPaaS platform. These benefits include but are not limited to:
- Promotes good customer service
- CPaaS software is cost effective
- Provides you with flexibility and scalability
- A CPaaS platform is fully customisable
81% of companies have already deployed a CPaaS platform, emphasising their importance for organisations all over the world.
1. Promotes Good Customer Service
One of the largest benefits associated with CPaaS software is that it promotes good customer service.
A CPaaS platform not only offers real-time communication between both clients and employee representatives, but it also allows you to carry out all communications without needing to leave the platform itself.
Considering that ‘customer service is vital to 96% of consumers when it comes to brand loyalty’, it is evident why CPaaS platforms play such a fundamental role for the majority of businesses.
Clients feel better cared for when they can communicate with you and have their questions answered, which can all be facilitated by a CPaaS platform. For instance, inbound and outbound voice calling, as well as SMS communication, allows you to communicate with your customers seamlessly.
This is essential, as when you have direct contact with your clients, you’re more equipped to gain a better understanding of your target audience’s needs. Additionally, you are able to deal with problems quickly as and when they arise to maintain customer satisfaction.
2. CPaaS Software Is Cost Effective
The next benefit associated with CPaaS software is that it’s cost effective.
Instead of paying developers to build a communications platform from scratch for your business, you can simply purchase a cloud-based CPaaS platform to save you money down the line.
This is cost effective in that a CPaaS platform already has the infrastructure in place, meaning that you can save valuable funds on the initial build and the maintenance of your communication platform.
Additionally, many CPaaS systems have a fixed, monthly cost that you pay, allowing you to better forecast your costs and budget accordingly.
Choosing to invest in a CPaaS also not only removes the responsibility from you allowing you to save time and money, but also means that you can benefit from the upgrades that are made to the platform as and when they’re rolled out.
Considering that ‘customer service is vital to 96% of consumers when it comes to brand loyalty’, it is evident why CPaaS platforms play such a fundamental role for the majority of businesses.
3. Provides You With Flexibility & Scalability
A large benefit associated with CPaaS platforms is they provide you with both flexibility and scalability.
Their flexibility is emphasised by the fact that CPaaS systems offer a variety of APIs that are compatible and can be used with your system. Most importantly, this is true without requiring your business to spend thousands of pounds on updating or creating new infrastructure.
In addition to this, CPaaS allow you to scale up as and when required thanks to how customisable they are. As such, your business is able to accommodate and adapt to your client’s ever-evolving needs and demands within your communication platform.
4. A CPaaS Platform Is Fully Customisable
Last, but by no means least, a benefit of using a CPaaS platform is that they are fully customisable.
Every business has their own way of doing things as well as unique needs. CPaaS software provides businesses with a necessary level of customisation to get the most out of your communications platform, without the need to oversubscribe to various services that you’ll never need or use.
Additionally, if you find one CPaaS that you want, but it’s not got everything you’d normally require to run your business, APIs can also be changed and switched out to help meet your requirements.
As such, the customisable element of a CPaaS platform means that you don’t have to compromise on how you run your business, and can be used to meet your specific needs.
CPaaS software provides businesses with a necessary level of customisation to get the most out of your communications platform.
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Written by Jemima, for Mobilesquared.