A Guide To The Future Of A2P SMS
Jemima Thomas2025-02-08T19:59:53+00:00Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [...]
Adding The Rainbow To A2P SMS Traffic
Jemima Thomas2025-03-22T12:18:17+00:00A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [...]
SMS Vs Email: Which Messaging Channel Should You Choose for Your Business?
Jemima Thomas2025-06-20T08:47:06+00:00Updated on 20/06/25 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [...]
How A2P SMS Works
Jemima Thomas2025-06-07T20:58:34+00:00Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]
What Is The Size Of The A2P SMS Market?
Jemima Thomas2025-07-30T17:49:52+00:00Published on 15/06/23 & Updated on 28/05/25 The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research [...]
A Guide To The SMS Market
Jemima Thomas2025-06-07T20:58:25+00:00SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [...]
Businesses spent $6,000 more on A2P SMS in 2022 compared to 2021
Jo Hall2024-09-27T14:01:49+00:00The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
SMS Vs MMS Messaging: Which Is Right For Your Business?
Jemima Thomas2025-06-07T20:51:08+00:0005/03/25 Short Message Service (SMS) and Multimedia Messaging Service (MMS) messaging are used by businesses to communicate with customers as part of their marketing strategy. When you consider that [...]
The Increasing Use Of SMS In Business
Jemima Thomas2025-02-08T19:04:57+00:00Updated 22/08/2024 Following the disruption that 2020 caused, the last few years have seen an increase in the number of businesses incorporating Short Message Service (SMS) into their customer [...]
How can we overcome the business messaging spend disconnect in 2023?
Jo Hall2025-05-30T15:39:36+00:00Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal year [...]
