While the cost tends to vary depending on the service provider, sending bulk SMS messages is significantly cheaper than MMS.
3. Informational Vs Promotional Content
Another consideration to bear in mind when choosing between SMS and MMS messaging is whether you’re sending informational or promotional content within the message.
If you’re sending informational content in your messages, such as for appointment reminders and delivery tracking, then you might find that SMS messages are sufficient for your needs.
Alternatively, if you need more creative freedom, such as sending short videos, then the more inclusive format of MMS messages might be a better option.
MMS messages also work very well for announcing sales, promotional offers, and even scannable coupons.
Whichever option you choose, be sure that you’ve taken into consideration what type of content your messages will contain.
Last, but not least, you will need to consider the deliverability of SMS and MMS messages.
In short, ‘SMS deliverability is a percentage that shows how many messages are being delivered successfully’, and is an important metric to consider.
Generally speaking, as SMS messaging is incredibly simple, it tends to have a higher deliverability and open rate when compared to MMS messages.
Additionally, it’s worth noting that SMS messages are highly reliable in terms of deliverability in that they’re supported by every mobile device and can be sent without cellular data or an internet connection.
MMS, on the other hand, is only supported by iOS or Android phones. As such, you may be excluding some of your customers by using MMS over SMS messaging, highlighting the importance of considering the deliverability of a message.