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Mobilesquared A2P SMS Messaging Research2025-04-28T13:12:29+00:00

A2P SMS

Get a full view of global A2P SMS messaging market traffic and spend to 2029, from the world-leading business messaging specialists. Subscription £6,450 per year (£538 per month).

Includes:

  • Unlimited on-demand access to 15+ million searchable online SMS datapoints covering 200 countries and 680 mobile operators
  • Actual data 2017-2024, forecast data 2025-2029
  • Quarterly data updates
  • Quarterly SMS analyst market reports providing data insight
  • Additional reporting on: Fraud risk by market / A2P SMS termination rates / exclusivity tracker / SMS regulatory updates
  • 10 x user licences for your team
  • ‘Ask Our Analysts’ briefing session to customise your strategy

  • Access to all Mobilesquared’s SMS historical and forecast data (15 million online data points / 75,000 datapoints per market), filter and download data on-demand
  • 4 x quarterly market reports with latest SMS market analysis
  • Country-level data for 200 markets, including total traffic/spend, fraud traffic/spend, breakdown by sector and use case, lost traffic and much more
  • Data split out by 850+ mobile operators and MVNOs
  • Forecasts to 2029
  • Our unique SMS Healthcheck index, revealing at-risk fraud markets
  • Latest A2P SMS termination rates & market analysis
  • Exclusivity Agreement tracker
  • Regulatory updates
  • 10 x user licences for your team

Data includes:

Historical data 2017 – 2024, plus forecasts 2025 – 2029.

Traffic splits:

• Total traffic / domestic traffic / international traffic

• White route traffic / grey route traffic

• Fraud traffic: AIT traffic / Smishing traffic / SIM farm traffic / other fraud traffic

• Traffic split by use case (authentication, marketing, services, utility)

• Use case traffic split by sector: Automotive / Broadcasters / Charity / Education / Enterprise software / Finance / Gambling / Healthcare / Internet streaming / Leisure & entertainment / Public services / Restaurants & fast-food / Retail & eCommerce / Social media & chat / Telecoms / Transport & logistics / Travel & tourism / Utilities / Other

• Lost traffic to: flash calling, RCS business messaging, WhatsApp (API & APP), mobile identity, all other channels)

• Harmless traffic / harmful traffic, total actual traffic / total lost traffic

• All key traffic types split out by 850 mobile operators and MVNOs

• AI insights on all A2P SMS data.

Spend

Our spend data is based on our traffic data, and follows the same splits as above. To achieve spend figures for each market, we apply the relevant A2P SMS domestic and international termination rates per market with aggregator mark-ups based on our ongoing market research. We also split out spend by value chain, by mobile operators and aggregators. We further split our spend by Annual Spend by Country, MNO, Source, Route, including wholesale, premium and direct.

Additional data

To provide you with the total mobile view, additional data includes:

SMS user data per market split by: total unique mobile users (UMUs) / total mobile subscriptions / opt-in users by market vertical / total users split out by device type: smartphone by OS/non-smartphone, businesses using SMS.

Markets covered: Top 200 global markets individually, including top 30 markets by spend; Afghanistan / Argentina / Australia / Bangladesh / Brazil / Canada / China / Egypt / Ethiopia / France / Germany / India / Indonesia / Italy / Mexico / Netherlands / Nigeria / Pakistan / Philippines / Russia / Saudi Arabia / Spain / Sri Lanka / Taiwan / Uganda / Ukraine / United Kingdom / USA / Uzbekistan / Vietnam

Market Overview / Market Analysis / Market forecasts: Traffic / Market Forecasts: Spend – Total View / Market Forecasts: Spend – Value Chain / A2P SMS traffic & spend by region, SMS Healthcheck, Exclusivity agreements tracker, the latest A2P SMS domestic and international termination rates.

Additional reports will cover Flash Calling, use case analysis, reports by sector.

Companies researched: In 2024/25, when updating our messaging data we received data and insight from >320 companies, including: 160 mobile operators and 150 aggregators, CSPs, vendors, hub providers, interconnect providers, regulators, firewall providers, and independent consultants. Companies that have helped our research, include:

A1 Slovenija / A1 Telekom Austria / 2Mobile / Adaptive Mobile / Aegis Mobile / Afghan Wireless / AI Cross / Alchemy / Anam / Andorra Telecom / Apprentice Valley / Arelion / AT&T / Bandwidth / Beep / Bell Mobility / Bharti AirTel / BH Telecom / BICS / Bouygues Telecom / BT/EE / Bulk SMS / Cequens / Cheetah Mobile / China Mobile International / China Telecom Global / Cisco / Claro Dominicana / Comcom / Commify / Comviva / de / Deutsche Telekom / Direqt / Enabld / Eir / Ethio Group / Ethio Telecom / Etisalat / Fonix Mobile / Global Point / GMS / Go4Mobility / Google / GTC / GTS / Gupshup / Haud / Hrvatski Telekom / Hutchison Drei Austria / Hutchison Group / iBasis / iConectiv / Infobip / Interop Technologies / iTouch Messaging / Kaleyra / Karix / Lanck Telecom / Libyana / LINK Mobility / LivePerson / m360 / Mavenir / MEF / MegaFon / Melita / MessageBird / Messagio / Meta / Millicom / Mitto / MMDSmart / MobiFone Telecommunication Corp. / Mobileum / Mobivity / Modica Group / Monty Mobile / Movitext / MTN / MTN Global Connect / MTN Irancell / MTN Nigeria / Neustar / Nova Iceland / Nuevatel PCS de Bolivia / O2 / Oi / OmanTel / Ooredoo / Openmind / Orange / Out There Media / Oxygen8 / Panacea Mobile / PCCW Global / Phronesis / PolkomTel / Quiubas Mobile / RD Com / RealNetworks / Reliance Communication / Route Mobile / Salesforce / Samsung / SFR / Sinch / SMS Highway / Softbank / Somos / Soprano / STC / Summit Tech / Sunrise / Swisscom / Synchronoss / Syniverse / Tatango / Tanla / Tata / Telecom Italia / Telefonica Group / Telefónica Móviles España / Telekom Slovenije / Telenor / Telesign / Telia / Telia Carrier / Telnyx / TelQ Telecom / Thales / Three / Three Ireland / TikTok / TI Sparkle / T-Mobile / T-Mobile US / Tomia Global / True Corporation / Tunisie Telecom / Turk Telekom International / Twilio / TWW / Tyntec / Uganda Telecom / Unifonic / Unitel / UnoTelos / US Cellular / Verizon / Viber / Vietnam posts and telecommunications group / VimpelCom / Vodafone / Vonage / Vovitel Communications / Vox / Wavecrest / Wavy / WhatsApp / WIND / WMC Global / XConnect / Zain / Zain Kuwait

  • Updated SMS use case breakdowns. For the first time we mirror rich messaging use cases, to allow cross-channel messaging comparison.
  • SMS traffic lost to alternative channels split out by; RCS business messaging, WhatsApp Business (API & App), flash calling, mobile identity, and other channels.

What Our Clients Say…

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“Mobilesquared delivers valuable insights and data and is an important contributor to the success of our global market intelligence service”

Joanna Kuligowska, Head of Global Market Intelligence, Haud

“Mobilesquared offers a depth and breadth of data and forecasts on the mobile messaging marketplace that is unrivalled. Their data is now used broadly within Sinch.”

Robert Gerstmann, Chief evangelist & Co-founder, Sinch

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“Mobilesquared’s insight into the CPaaS space, and your close links to the key players in it, really helps us to have good information about what is going on in these markets and how to respond.”

Tim Ward, Sales & Marketing VP, XConnect

A2P Articles

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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