mobileSQUARED – is a mobile research agency specialising in mobile content and services in 25 key markets around the world.
Our unique approach to market forecasting and our eponymous newsletter are directly helping to shape the mobile industry. By delivering consistently accurate forecasts across multiple markets we are in a position to offer unrivalled analysis of the key industry trends, issues, and business models.
In this issue, we have exclusive data from YOC published for the first time. We have the latest forecasts on the UK mobile Internet advertising market on the back of our ongoing research into the area following the GSMA’s groundbreaking announcement with comScore for Mobile Media Metrics.
We take a look at how Neustar have evolved over the last 12 months from a portability company to a portable portability company and could be on the verge of making some significant announcements around the world of barcodes.
Michael Carroll explore the potential unifying role of Qualcomm Plaza, while he also might have found a device that could stop him getting an iPhone. Say it quietly, but it’s a Nokia. Remember them?
And we have great pleasure in introducing out two new columnists, Gee W. Bush and Toe-Knee Blair, These guys have spent years managing campaigns around the world and will now provide their insight and analysis on the world of mobile advertising exclusively to mobileSQUARED. What can we say, but we’re truly honourified to have them on board, isn’t that right Gee W.?
“Mobile advertising is really closely linked with payments, effectively m-commerce,” Mobile Squared telecoms analyst Nick Lane told Reuters. “So the issue we’re seeing from our research is that there’s no end product. A lot of the spend from the big brands is all about brand awareness on mobile and when that migrates to (the promotion of) a transaction then the money being spent on mobile will just rocket, and that is likely to be another 12 or 24 months.”
Presently, the majority of mobile advertising spend (about 70-80%) comes from the mobile content providers, but within three years we expect the brands’ spend to account for over 50% of total mobile advertising campaign spend, says Nick Lane, chief researcher, mobileSQUARED
mobileSQUARED, a UK research company, estimates Apple’s App Store will hit the landmark 10 digits at some point tomorrow afternoon UK time
Are operators losing the plot as app stores steal their thunder?
Taking Internet Mobile: UK. Published Dec 2009. From £350 / $525.
The UK mobile market is one of the most advanced markets globally, and is often viewed as a test-bed for mobile services for the rest of Europe. Despite the global economic downturn, the mobile device has emerged not only as a utility to the UK consumer, but a device that they will invest in month-on-month and not only voice and text. Over the last 12 months the country’s mobile data market has not only woken up, but exploded into life.
mobileSQUARED explores how the UK mobile Internet market will evolve, where the revenues will come from, and how the UK mobile consumers will use their mobile devices. mobileSQUARED’s Taking Internet Mobile: UK market overview is the definitive report on the UK mobile Internet.
• Research involving over 100 interviews with mobile executives from 90 companies operating directly or indirectly within the UK
• User and revenue forecasts up to 2014
• Extensive consumer research
• Insight from some of the most successful mobile Internet-based companies
• How to extend an online strategy onto mobile
• Case studies
