DAILY ANALYSIS | Roadshow 2010 details now available

The mobileSQUARED Roadshows are your essential guide to mobile for some of the key mobile markets around the world.

Our plans for 2010 will see the Roadshow kick off in Asia (Singapore) on May 5-6th. This two-day event will cover the following markets: Japan, India, Thailand, the Philippines, Australia, Indonesia, Malaysia and Singapore. From Asia, the Roadshow moves to the US, for a one-day event in New York, on July 14th. Then, we’re back to Europe, for a two-day event held in central London on Sept 29-30th. As with the Asian Roadshow, this event will cover numerous markets, including western, central and eastern Europe. Then finally, the last stop is South Africa, Cape Town, on December 7th.

As always, each Roadshow will provide a comprehensive overview of each market covered, supported by the latest mobile market research conducted by mobileSQUARED, the latest consumer insight delivered by Lightspeed Research, industry insight from the leading companies operating in mobile, and the “How To” sessions. All of which will be packaged up in a report for every delegate to take away with them.

More details can be found at the Roadshow page by clicking here, or please visit the mobileSQUARED Roadshow website by clicking here

Do you have a compelling proposition that will appeal to the Roadshows’ audience?

Let us know if your company has something uniquely compelling and relevant to communicate, and you are interested in a speaking slot. To bounce your idea off the Roadshow team, email Nick Lane, nick@mobilesquared.co.uk and/or James Cameron, james@camerjam.com
Or give us a call. Nick’s number is +44 (0) 7976 057 052 and James can be reached on +44 (0) 7940 749 874

In the media

The Times, July 2009

Presently, the majority of mobile advertising spend (about 70-80%) comes from the mobile content providers, but within three years we expect the brands’ spend to account for over 50% of total mobile advertising campaign spend, says Nick Lane, chief researcher, mobileSQUARED

The Mirror, April 2009

mobileSQUARED, a UK research company, estimates Apple’s App Store will hit the landmark  10 digits at some point tomorrow afternoon UK time

Telecom TV, May 2009

Are operators losing the plot as app stores steal their thunder?

Telecom TV, June 2009

Mobile VoIP Wars – Who you gonna call?


Latest report

Indian Mobile Content Market 2009 – 2013. Published July 2009. From £300 / $500.

It is the potential of the Indian marketplace that has sparked a furore within the wireless world. This comes despite a background of delayed 3G deployment. But with most of the leading operators committed to aggressively rolling out the technology, and lower data access costs likely, the market for content is set to explode.

However, the content market is at risk of being stymied by operators, who take the lion’s share of revenues from mobile entertainment sales. It is a policy that is undermining content providers’ business models, despite the rapid growth in subscriptions.

mobileSQUARED takes a thorough look at the Indian mobile content market, assessing the market challenges, barriers to growth and key opportunities for content providers. The report contains our market forecasts to 2013.