How Does WhatsApp Business Work?
Kate Jones2025-02-08T18:56:10+00:00WhatsApp business works in the same manner of the standard version of WhatsApp, which has over 2.5 billion active users, however it is purely meant for business. Instead of [...]
Does RCS deliver ROI? We have some answers
Jo Hall2025-06-07T20:42:40+00:00It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), [...]
CPaaS Examples And How It Can Improve Customer Service
Aled Nelmes2025-02-08T18:57:48+00:00Communications Platform as a Service, or CPaaS, is one of the fastest growing communication industries. Mobilesquared’s research indicates that CPaaS could have been worth $10.7 billion in 2021, could be [...]
What Is Rich Business Messaging?
Kate Jones2025-02-08T18:55:18+00:00Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their customers relating to customer service, transactions, and other matters. It is delivered to users [...]
CPaaS; Technology Of The Future?
Kate Jones2025-07-30T16:59:17+00:00As companies seek closer contact with their customers and move towards the cloud, more and more enterprises are on the hunt for a single platform to manage all of [...]
Rich messaging users to pass 4 billion in May 2022
Jo Hall2025-01-10T15:46:01+00:00Mobilesquared has updated its Business Messaging Tracker data for the months of April to June, and it reveals that the number of rich messaging users in the world will pass [...]
5,400% growth in number of enterprises using WhatsApp Business APIs by 2024
Jo Hall2025-03-22T12:18:14+00:00PRESS RELEASE 22/4/20 5,400% growth in number of enterprises using WhatsApp Business APIs by 2024 WhatsApp Business the most in-demand rich messaging channel among all businesses today Almost 55,000 [...]
