Communications platform-as-a-service, commonly referred to as CPaaS platforms, are becoming the norm amongst businesses and the CPaaS market is growing exponentially. In fact, ‘the value of the CPaaS market [...]
Published on 15/12/22 & Updated on 15/05/25 A CPaaS platform, or communications platform-as-a-service, is a cloud-based platform that allows businesses to ‘integrate real-time communication’ into their business applications, thus eliminating [...]
Author: Gavin Patterson, Chief Data Analyst, Mobilesquared Mobilesquared has published (what we believe to be) the first comprehensive Viber Business Messaging market data and forecasts 2020 to 2026, available anywhere. [...]
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]
Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white paper called “Conversational Advertising” in which our research revealed that 98% of all SMS [...]
WhatsApp business works in the same manner of the standard version of WhatsApp, which has over 2.5 billion active users, however it is purely meant for business. Instead of [...]
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), [...]
Communications Platform as a Service, or CPaaS, is one of the fastest growing communication industries. Mobilesquared’s research indicates that CPaaS could have been worth $10.7 billion in 2021, could be [...]
Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their customers relating to customer service, transactions, and other matters. It is delivered to users [...]
As companies seek closer contact with their customers and move towards the cloud, more and more enterprises are on the hunt for a single platform to manage all of [...]
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