Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer [...]
Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal year [...]
Communications platform-as-a-service, commonly referred to as CPaaS platforms, are becoming the norm amongst businesses and the CPaaS market is growing exponentially. In fact, ‘the value of the CPaaS market [...]
Published on 15/12/22 & Updated on 15/05/25 A CPaaS platform, or communications platform-as-a-service, is a cloud-based platform that allows businesses to ‘integrate real-time communication’ into their business applications, thus eliminating [...]
Author: Gavin Patterson, Chief Data Analyst, Mobilesquared Mobilesquared has published (what we believe to be) the first comprehensive Viber Business Messaging market data and forecasts 2020 to 2026, available anywhere. [...]
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]
Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white paper called “Conversational Advertising” in which our research revealed that 98% of all SMS [...]
WhatsApp business works in the same manner of the standard version of WhatsApp, which has over 2.5 billion active users, however it is purely meant for business. Instead of [...]
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), [...]
Communications Platform as a Service, or CPaaS, is one of the fastest growing communication industries. Mobilesquared’s research indicates that CPaaS could have been worth $10.7 billion in 2021, could be [...]
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