Expert consultancy meets data-driven intelligence with Messaging Pulse
Welcome to Messaging Pulse, where cutting-edge consultancy merges with precise data intelligence. Mobilesquared and GTC have joined forces to create this revolutionary data-driven product, designed to address the evolving challenges in the telco and messaging industry. This partnership harnesses the strengths of both companies, offering unparalleled consultancy services backed by market-leading research.
Whether you are an MNO, enterprise, platform provider, or a VC & major consultancy, Messaging Pulse offers tailored solutions to meet your unique challenges and drive strategic success.
The Problem
The messaging industry is facing unprecedented challenges that threaten profitability and growth. Issues such as gray roots, flash calling, artificial inflation threats (AIT), and a generalized lack of trust are compounding the complexity of the landscape.
Additionally, we are seeing a slowdown in A2P messaging growth, rising communication costs, and shifting market dynamics due to hyper scalers exiting key markets and partnering directly with MNOs. Not to mention that constant regulatory changes further complicate operational strategies.
The Solution
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
