Discover all the latest blogs and updates regarding our mobile data whitepapers and reports.
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the enterprise, [...]
London, UK – January 14th, 2025 Kaleido Intelligence, the leader in roaming and IoT market intelligence, and Mobilesquared, the global authority in messaging intelligence, are pleased to announce their [...]
When the going gets tough, the tough get going. This is probably the best way to summarise the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, [...]
In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most [...]
Updated 07/01/2025 To maintain a good relationship with your customers, regularly keeping in touch with them is one of the smartest things you can do. Considering in 2025 'the number [...]
SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [...]
SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not a new [...]
Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]
Updated 08/01/2025 SMS has long been used by businesses for an array of reasons, from internal communications to the marketing and promotion of products and services. Moreover, a key [...]
A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [...]
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