RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. [...]
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the [...]
Here’s the thing with RCS, it could be big. As in really, really big. I’m not talking about RCS from a peer-to-peer usage, I’m talking about its potential to connect [...]
Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal year [...]
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), [...]
Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their customers relating to customer service, transactions, and other matters. It is delivered to users [...]
Mobilesquared has updated its Business Messaging Tracker data for the months of April to June, and it reveals that the number of rich messaging users in the world will pass [...]
PRESS RELEASE 22/4/20 5,400% growth in number of enterprises using WhatsApp Business APIs by 2024 WhatsApp Business the most in-demand rich messaging channel among all businesses today Almost 55,000 [...]
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