Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]
Published on 15/06/23 & Updated on 28/05/25The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research at Mobilesquared, [...]
SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [...]
The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
As global market leaders in business messaging intelligence, we at Mobilesquared have recently launched the Messageverse service. But how does the Messageverse work? In short, the Messageverse is a [...]
Robust and reliable audience data can provide you with valuable and detailed insight into your customers’ usage of messaging apps, level of engagement, purchasing behaviour and spend. It allows you [...]
05/03/25 Short Message Service (SMS) and Multimedia Messaging Service (MMS) messaging are used by businesses to communicate with customers as part of their marketing strategy. When you consider that [...]
Updated 22/08/2024 Following the disruption that 2020 caused, the last few years have seen an increase in the number of businesses incorporating Short Message Service (SMS) into their customer [...]
According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account for 65.7% of total brand CPaaS spend. All of the top 10 companies are [...]
Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer [...]
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