Updated 20/08/24 Brand spending on WhatsApp is set for a shift. Brands will ramp up their investment in WhatsApp Business API from 2024 as they start to migrate their spend [...]
In 2023, Mobilesquared research revealed that CPaaS providers viewed SMS as the ideal channel for all use cases (alerts, marketing & promotions, reminders, and security), as well as most [...]
London, UK—[May 8, 2024]—Mobilesquared and Global Telco Consult (GTC) have announced a strategic partnership to deliver unparalleled messaging intelligence and consultancy services to Mobile Network Operators (MNOs), platform providers, and [...]
WhatsApp Business will become a billion-dollar platform in 2024, according to Mobilesquared’s latest forecasts (published April 2024), with a period of consistent growth up to 2026, before astronomical growth from [...]
Updated 07/01/2025 To maintain a good relationship with your customers, regularly keeping in touch with them is one of the smartest things you can do. Considering in 2025 'the number [...]
SMS has become a formidable method of communication for businesses to reach and communicate with customers. In the realm of SMS business communication, there are numerous types of SMS messages [...]
Updated on 20/06/25 SMS remains one of the most popular messaging channels for consumers and businesses alike. While businesses using SMS as a messaging channel for promotional purposes is not [...]
Prospecting is the first step in sales and is the process of obtaining new leads as a business. Considering that ‘marketers see an average increase of 20% in sales when [...]
Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]
Updated 08/01/2025 SMS has long been used by businesses for an array of reasons, from internal communications to the marketing and promotion of products and services. Moreover, a key [...]
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