Updated 08/01/2025 SMS has long been used by businesses for an array of reasons, from internal communications to the marketing and promotion of products and services. Moreover, a key [...]
Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [...]
A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [...]
Updated on 20/06/25 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [...]
Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]
Published on 15/06/23 & Updated on 28/05/25 The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research [...]
SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [...]
The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
As global market leaders in business messaging intelligence, we at Mobilesquared have recently launched the Messageverse service. But how does the Messageverse work? In short, the Messageverse is a [...]
Robust and reliable audience data can provide you with valuable and detailed insight into your customers’ usage of messaging apps, level of engagement, purchasing behaviour and spend. It allows you [...]
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