Free Reports
We regularly publish reports covering all aspects of the global messaging market. Here are a sample of our reports available to download. You can sign up below to be notified when a new report is available.
Download selected insights from our recently published Q1 2025 A2P SMS forecasts and analyst report
Issue #2: Published February 2024. Our quarterly report tracking fraud risk across 200 global markets (Free redacted version)
Latest Articles
Perspective needed to establish a sustainable A2P SMS marketplace
Why Perspective is everything when it comes to the A2P SMS Marketplace Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace.[...]
Mobilesquared Team Spotlight: Gilbert Relou, Head of Consultancy
At Mobilesquared our people are our business, and this series of Team Spotlight blogs aims to introduce our people in more depth, give an insight into their perception of the industry, and find out what[...]
Is there a power struggle at the heart of RCS?
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the enterprise, companies involved in messaging are[...]
Kaleido Intelligence and Mobilesquared Announce Merger
London, UK – January 14th, 2025 Kaleido Intelligence, the leader in roaming and IoT market intelligence, and Mobilesquared, the global authority in messaging intelligence, are pleased to announce their merger, forming a single entity[...]
Can RCS Finally Unlock Those Bulging Brand Budgets?
Here’s the thing with RCS, it could be big. As in really, really big. I’m not talking about RCS from a peer-to-peer usage, I’m talking about its potential to connect businesses with consumers. Yes,[...]
What Does Brands’ Use Of WhatsApp Business API From 2024 Onwards Reveal?
WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a previous article, we analysed how brand[...]
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.
As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.
As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
