Ensuring our customers get maximum value from our products and services is central to everything we do at Mobilesquared, and our recent hire of Mina Yazdani as Customer Success Manager underlines the importance we place on our customer relationships going forward. In this edition of our Employee Spotlight series, we speak with Mina about her journey into telecoms, how she builds long-term client relationships, and how she helps translate insights into real-world impact.
Meet Mina Yazdani, Customer Success Manager
Q: Hi Mina! Could you please introduce yourself and your role at Mobilesquared?
As a Customer Success Manager, I work closely with our clients to ensure they’re getting maximum value from our research and insights. I act as a main point of contact for any questions, new user onboarding and support, or to explore how we can better align our work with theirs.
Q: Can you tell us a little bit about your professional journey so far and what led you to telecoms?
My background has always centred around helping people get the most out of the services available to them. I first started my professional journey in the fashion industry, coordinating photoshoots, events, collaborations and boosting brand profiles. After lockdown I looked to venture out to something new and had the opportunity to work for a not-for-profit (MEF) where I was lucky enough to travel to set up events around the world for the telecoms community and build strong relationships with clients making sure that brand visibility and quality of connections was at the forefront. Later I transitioned into customer success, where I found my sweet spot — building relationships, identifying needs, and making sure clients genuinely gain value from their investments. Telecoms wasn’t originally on my radar, but once I stepped into this world, I quickly realised how essential and dynamic it is and didn’t want to leave.
What a Day Looks Like in Customer Success and Why Relationships Matter
No two days are ever quite the same, but most start by reviewing client updates and checking in on key deliverables. From there, I might be leading onboarding calls, gathering feedback, or coordinating with our research and marketing teams on upcoming projects. My goal each day is to ensure our clients feel supported, informed, and confident about the value we’re delivering.
Q: What have you discovered about Mobilesquared, that differs from your perception of what our company is about before you began working with us?
Before joining, I knew Mobilesquared was respected for its data and research, but I underestimated how collaborative and people-focused it is. The level of dedication that goes into understanding client needs and shaping an impartial view of the market and turning that into actionable insight – is incredibly impressive. It’s not just about delivering reports – it’s about being a partner to aid client’s strategy.
Q: In your view, what is the single biggest thing an organisation can do to improve their customers’ experience?
Listen actively and follow through. It sounds simple, but too often companies assume they know what customers need instead of truly understanding their pain points. Regular engagement, genuine curiosity, and clear communication are powerful. If you show customers that their voice directly shapes your service, that builds real trust.
Helping Clients Turn Insights into Action
Q: How do you help ensure that our insights translate into real value for customers?
I help by contextualising the research. Clients don’t always have time to dig into every detail, so through our reports I can highlight specific case that are most relevant to their goals and encourage follow-up discussions. I also regularly collect feedback to ensure what we’re delivering matches their expectations and they have the right material in front of them.
Q: Can you share a recent success story or a standout moment with a client?
One standout moment was when a long-time client shared that our insights had directly shaped their go-to-market strategy for a new product launch. Hearing that our work helped drive commercial outcomes – not just internal discussion – was incredibly rewarding.
The Industry Trends Our Customers Are Talking About
Q: What industry trends are emerging that your customers are most interested in?
CPaaS evolution, and generative AI are getting a lot of attention – especially in terms of how they impact customer engagement and operational efficiency. There’s also a lot of curiosity around the role of RCS and how it will evolve messaging in the year to come.
Q: Describe the Mobilesquared customer experience in three words.
Insightful. Collaborative. Personalised.
Ending on a Personal Note
Q: Outside of work, what do you enjoy in your free time?
I’m a big fan of cooking, so you’ll often find me trying out new recipes. I also love traveling, getting to know new cultures, chilling in the sun any chance I get and finding new shows on Netflix to unwind to.
Q: As we’re in the messaging industry, describe Mina in 160 characters
Friendly, Fun and Loyal connector of people. Problem-solver and empathetic listener with a glass-half-full mentality who believes a smile goes a long way.
