It’s no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA ‘The man with the numbers’), did just that, speaking in the keynote analyst slot at the MEF’s RCS World event in Dublin last week, in partnership with Google.
In the short video below, Nick sets out to answer the question ‘Does RCS deliver ROI?’ with specific data on RCS engagement, scale, metrics and benchmarks, and candid insights on the state of the RCS market to 2025. You can also download Nick’s presentation slides on our website.
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