Research Hub
Our market-leading analysis and forecasting is shaped by the data shared with us by hundreds of companies across the messaging ecosystem, enabling us to produce accurate market insight which powers our customers’ business strategy. You can participate in our research in 3 ways; complete an online survey (12 mins or less), download a research form in Excel (once completed please email to: nick@mobilesquared.co.uk), or schedule a 1-2-1 analyst call here (please note the topic you’d like to discuss and we’ll schedule a convenient call time).
Please answer as many questions as possible for each survey, and remember to include your email address so we can send you our top-level findings as a thank you. If you complete more than 50% of the survey we’ll also invite you to attend a relevant closed-door webinar, for an exclusive deep dive view of our findings. We really do value your input, and assure you that anything shared with us is treated in total confidence and all findings published anonymously.
Thank you
SMS Research
Survey: Global A2P SMS research 2024
This is an important period for A2P SMS. AIT, high international termination rates, the rise of WhatsApp, the emergence of RCS and mobile identity to name a few, are forcing brands to make choices over their channel usage. So how are these choices impacting your business?
WANT TO TAKE PART?
Interested in regularly taking part in our research? Leave your details below and we’ll reach out to you when we’re running a new survey. We’ll send you the key findings of every survey you complete as a thank you.
SOME OF OUR PUBLISHED REPORTS
Recent Posts
Capacity Middle East | February 2026 | Book a Meeting
Connect with Mobilesquared at Capacity Middle East 2026 The Mobilesquared team is pleased to announce that we will be attending Capacity Middle East 2026 in Dubai from 10th-12th February. Mobilesquared's team of dedicated analysts[...]
Exclusive Mobilesquared Client Webinar
Join our exclusive Mobilesquared client-only session on Thursday, 19th February 2026, at 2 PM GMT to gain: - Key insights from our latest messaging market data - Analysis of recent market developments - An early[...]
GSMA WAS #23 | March 2026 | Book a Meeting
Connect with Mobilesquared at WAS #23 The Mobilesquared team is pleased to announce that they will be attending GSMA WAS #23 in Cairo, Egypt, from the 24th-26th March 2026. Mobilesquared's team of dedicated analysts is excited[...]
MWC 2026 | Book a Meeting
Connect with Mobilesquared at MWC 2026 The Mobilesquared team is thrilled to announce that we will once again be attending GSMA MWC 2026 in Barcelona, Spain, from the 2nd-5th March 2026. Our team of dedicated analysts[...]
Is Google facing conundrum over RBM future?
The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour of becoming an OTT messaging[...]
How to create a sustainable business messaging market
In July, Mobilesquared hosted a workshop (in partnership with Mada) focused on building a more sustainable messaging market for the long term. Messaging experts from 30 mobile operators from around the world attended the interactive[...]
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
