Research Hub
Our market-leading analysis and forecasting is shaped by the data shared with us by hundreds of companies across the messaging ecosystem, enabling us to produce accurate market insight which powers our customers’ business strategy. You can participate in our research in 3 ways; complete an online survey (12 mins or less), download a research form in Excel (once completed please email to: nick@mobilesquared.co.uk), or schedule a 1-2-1 analyst call here (please note the topic you’d like to discuss and we’ll schedule a convenient call time).
Please answer as many questions as possible for each survey, and remember to include your email address so we can send you our top-level findings as a thank you. If you complete more than 50% of the survey we’ll also invite you to attend a relevant closed-door webinar, for an exclusive deep dive view of our findings. We really do value your input, and assure you that anything shared with us is treated in total confidence and all findings published anonymously.
Thank you
SMS Research
Survey: Global A2P SMS research 2024
This is an important period for A2P SMS. AIT, high international termination rates, the rise of WhatsApp, the emergence of RCS and mobile identity to name a few, are forcing brands to make choices over their channel usage. So how are these choices impacting your business?
WANT TO TAKE PART?
Interested in regularly taking part in our research? Leave your details below and we’ll reach out to you when we’re running a new survey. We’ll send you the key findings of every survey you complete as a thank you.
SOME OF OUR PUBLISHED REPORTS
Recent Posts
Is Google facing conundrum over RBM future?
The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour of becoming an OTT messaging[...]
How to create a sustainable business messaging market
In July, Mobilesquared hosted a workshop (in partnership with Mada) focused on building a more sustainable messaging market for the long term. Messaging experts from 30 mobile operators from around the world attended the interactive[...]
Verified sender is not enough: RCS trust needs more than branding in the face of spam messages
RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. But from our industry discussions[...]
Mobilesquared Spotlight: Meet Mina Yazdani Customer Success Manager
Ensuring our customers get maximum value from our products and services is central to everything we do at Mobilesquared, and our recent hire of Mina Yazdani as Customer Success Manager underlines the importance we place[...]
Perspective needed to establish a sustainable A2P SMS marketplace
Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace. But we're flipping that narrative to explore what will establish a sustainable A2P[...]
Mobilesquared Team Spotlight: Gilbert Relou, Head of Consultancy
At Mobilesquared our people are our business, and this series of Team Spotlight blogs aims to introduce our people in more depth, give an insight into their perception of the industry, and find out what[...]
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
