Research Hub
Our market-leading analysis and forecasting is shaped by the data shared with us by hundreds of companies across the messaging ecosystem, enabling us to produce accurate market insight which powers our customers’ business strategy. You can participate in our research in 3 ways; complete an online survey (12 mins or less), download a research form in Excel (once completed please email to: nick@mobilesquared.co.uk), or schedule a 1-2-1 analyst call here (please note the topic you’d like to discuss and we’ll schedule a convenient call time).
Please answer as many questions as possible for each survey, and remember to include your email address so we can send you our top-level findings as a thank you. If you complete more than 50% of the survey we’ll also invite you to attend a relevant closed-door webinar, for an exclusive deep dive view of our findings. We really do value your input, and assure you that anything shared with us is treated in total confidence and all findings published anonymously.
Thank you
A2P SMS Research
Survey: Global A2P SMS research 2026
This is an important period for A2P SMS. AIT, high international termination rates, the rise of WhatsApp, the emergence of RCS and mobile identity to name a few, are forcing brands to make choices over their channel usage. So how are these choices impacting your business?
RCS for Business
The richest messaging platform is growing in key markets around the world as brands start to understand how it can be utilised to drive engagement and boost ROI. It has the potential to become the largest messaging platform, but still has a long way to go. How is RCS for Business helping your business and/or your customers’ business? Please share your views in this short online survey.
WhatsApp Business
The world’s largest messaging channel is now the fastest-growing rich business channel among the enterprise. Its main use case is Customer Care, converting voice calls into call centres to messaging conversations with Bots. And the savings to a brand are massive. So how is WhatsApp helping your business and/or your customers’ business? Please share your views in this short online survey.
WANT TO TAKE PART?
Interested in regularly taking part in our research? Leave your details below and we’ll reach out to you when we’re running a new survey. We’ll send you the key findings of every survey you complete as a thank you.
SOME OF OUR PUBLISHED REPORTS
Recent Posts
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FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
