Research Hub
Our market-leading analysis and forecasting is shaped by the data shared with us by hundreds of companies across the messaging ecosystem, enabling us to produce accurate market insight which powers our customers’ business strategy. You can participate in our research in 3 ways; complete an online survey (12 mins or less), download a research form in Excel (once completed please email to: nick@mobilesquared.co.uk), or schedule a 1-2-1 analyst call here (please note the topic you’d like to discuss and we’ll schedule a convenient call time).
Please answer as many questions as possible for each survey, and remember to include your email address so we can send you our top-level findings as a thank you. If you complete more than 50% of the survey we’ll also invite you to attend a relevant closed-door webinar, for an exclusive deep dive view of our findings. We really do value your input, and assure you that anything shared with us is treated in total confidence and all findings published anonymously.
Thank you
SMS Research
Survey: Global A2P SMS research 2024
This is an important period for A2P SMS. AIT, high international termination rates, the rise of WhatsApp, the emergence of RCS and mobile identity to name a few, are forcing brands to make choices over their channel usage. So how are these choices impacting your business?
WANT TO TAKE PART?
Interested in regularly taking part in our research? Leave your details below and we’ll reach out to you when we’re running a new survey. We’ll send you the key findings of every survey you complete as a thank you.
SOME OF OUR PUBLISHED REPORTS
Recent Posts
Perspective needed to establish a sustainable A2P SMS marketplace
Why Perspective is everything when it comes to the A2P SMS Marketplace Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace.[...]
Mobilesquared Team Spotlight: Gilbert Relou, Head of Consultancy
At Mobilesquared our people are our business, and this series of Team Spotlight blogs aims to introduce our people in more depth, give an insight into their perception of the industry, and find out what[...]
Is there a power struggle at the heart of RCS?
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the enterprise, companies involved in messaging are[...]
Kaleido Intelligence and Mobilesquared Announce Merger
London, UK – January 14th, 2025 Kaleido Intelligence, the leader in roaming and IoT market intelligence, and Mobilesquared, the global authority in messaging intelligence, are pleased to announce their merger, forming a single entity[...]
Can RCS Finally Unlock Those Bulging Brand Budgets?
Here’s the thing with RCS, it could be big. As in really, really big. I’m not talking about RCS from a peer-to-peer usage, I’m talking about its potential to connect businesses with consumers. Yes,[...]
What Does Brands’ Use Of WhatsApp Business API From 2024 Onwards Reveal?
WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a previous article, we analysed how brand[...]
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
