About Us

About Us


Content that delivers

We provide intelligence and insight on the mobile sector, but what sets us apart is how we transform this into high-performing incisive content and strategy that puts our clients ahead of their competition. Our work has a clear impact on our clients' business results, because we design each brief around their business objectives.

"We have seen a step change in leads by using mobilesquared's research and intelligence tools" Textlocal

The way we think sets us apart. We've been analysing the mobile space for two decades, so our experience has been earned, not learned. Our instinctive ability to ask the right questions uncovers invaluable nuggets of insight, which we interpret to help shape truly effective strategy for our clients.

A trusted partner

Our experience is recognised by the industry - we sit on judging panels for the prestigious GSMA awards, EMMA awards, and the MEFFYs, have partnered with the MMA, and have been commissioned by PhonePay Plus to produce the annual Premium Rate Services market report.

And because we've been immersed in mobile since its inception, we've developed an outstanding network of personal contacts, which means we have direct access to the game-changers at the very highest levels across diverse industries.


Our work has been covered in leading media, including the BBC, TechCrunch, Wall Street Journal, Financial Times, Bloomberg, NY Times, Mobile Marketing Magazine, Metro, Mobile Entertainment, TotalTele.com, TechRadar, Global Telecoms Business, The Guardian, The Daily Mirror, Mobile Europe and Marketing Week to name a few.


We've helped to shape the business and market strategy of clients including Yahoo!, MIG, Textlocal, Tesco Mobile, Velti, Blyk, Oxygen8, PhonePay Plus, InMobi, tyntec, Astellia, adsmobi, Nestle, Smaato, Adfonic, StrikeAd, Qualcomm, HEERA, American Express, BroadSoft, Liverpool FC, Skype, Mavenir and Nestle.


The mobilesquared team

2013 08 14 130630Nick, Chief Insight Analyst

Nick is Chief Analyst and Founder at mobilesquared, and specialises in OTT and messaging, mpayments, mobile marketing and advertising, mobile internet and social media, apps and content, as well as mobile technology.

Nick has provided insight and consultancy across numerous client projects which have been released into the public domain and attracted significant media coverage, including white papers and reports on mobile advertising and marketing, OTT, social media, mpayments, RCS, LTE, OSS / BSS, and messaging, examples of which can be found here. He has also written a multitude of strategic market insight reports to help clients with market positioning,  product launches, company expansion, and company acquisitions.

Prior to founding mobilesquared, Nick was principal analyst at Informa Telecoms & Media, covering the mobile content and advertising space. Going back further still, e spent ten years as a mobile journalist, working on leading titles Mobile Media, Global Mobile and 3G Mobile, as well as breaking stories on the Global Mobile Daily newswire. He also contributed articles to a number of national broadsheet titles and industry publications.

nick@mobilesquared.co.ukOffice: +44 (0) 7909 445 848 | Mob: +44 (0) 7976 057 052 | Skype: nick-lane1


1246 225 Jo Hall, Communications Director

Jo has over 18 years experience working in communications and marketing roles at global media and advertising agencies ZenithOptimedia, Starcom, and Burkitt DDB, and latterly at B2B marketing agency OgilvyOne dnx - where she specialised in B2B communications, with a focus on digital, including effective social media programmes. She has developed strategy and managed global comms programmes for clients including Toyota Lexus, Puma, Seiko, Calvin Klein, John Lewis, Oracle and Cisco WebEx, amongst others.

At mobilesquared Jo helps clients to create an effective content marketing strategy in order to put them infront of their customers and ahead of their competitors.

jo@mobilesquared.co.uk | Office: +44 (0) 7909 445 848 | Mob: +44 (0) 7896 158 046 | Skype: jo.lanem


Michael Carroll 87X88Michael Carroll, Researcher and Writer

Michael is an experienced journalist with 15 years experience writing for B2B and consumer titles. He holds a number of roles at present, including researcher and writer for mobilesquared.

And when he is not helping to analyse the mobile and telco world, he is writing about it. As he also holds the position of editor of TelecomsEMEA.net, a news site for industry executives and professionals covering all aspects of the telecoms industry in Europe, Middle East and Africa.

Michael previously edited Informa Telecoms & Media’s Mobile Handset Analyst newsletter, and was a reporter on the firm’s globally respected titles 3G Mobile and Global Mobile.

Michael has also worked in the consumer press, most notably as a reporter on Motorcycle News, the UK’s largest motorcycling title, contributing articles for print and online, along with a range of video interviews and reports.

He has also authored a number of reports for mobilesquared and other research groups, covering subjects including mobile payments, IP Exchange, and vehicle telematics.

michael@mobilesquared.co.uk | Officel: +44 (0) 7909 445 848 | Mob: +44 (0) 7905 814 111



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