About Us

About Us


mobilesquared is a Mobile Insight Specialist company. We live and breathe mobile and apply our 360 Research model to transform our market insights into compelling content.

As trained journalists-turned-analysts, not only are we experts in research, we are highly-skilled analysts adept at understanding and interpreting market research and data, to create powerful insight and actionable intelligence for all clients. 

In the time we’ve been tracking the mobile industry since smartphones were just a twinkle in a handset manufacturer’s eye, we are proud to say that we were the only analysts to correctly state 3 weeks prior to the event, when the App Store would experience its 1 billionth download – out by just 88 minutes. Our market forecasts for mobile advertising created in 2008 for 2013 are less than 10% out, and our most recent research into mobile operators' Unified Communications strategies is coming true within weeks of publishing our findings.

Our White Papers, Reports, Presentations and Analysis, have been downloaded thousands of times from clients’ websites and the mobilesquared website. Our work has been covered in all of the leading media, including the BBC, TechCrunch, Wall Street Journal, Financial Times, NY Times, Mobile Marketing Magazine, Metro, Mobile Entertainment, TotalTele.com, Global Telecoms Business, The Guardian, The Daily Mirror, Mobile Europe to name just a few.

And we've helped to shape the business and market strategy of clients including Yahoo!, MIG, Textlocal, Velti, Blyk, InMobi, tyntec, Astellia, adsmobi, Nestle, Smaato, Adfonic, StrikeAd, Qualcomm, HEERA, American Express, BroadSoft, Liverpool FC, Skype, Mavenir and Nestle.

mobilesquared is headed up by Nick Lane & Jo Hall, whom have built-up a network of consultants and analysts that provide support and assistance when required. 

The main squareds are

2013 08 14 130630Nick Lane is the humble chief insight analyst & online editor

When Nick grew up, he wanted to become a mobile insight analyst. For years he dreamt of telephones going mobile and being given the opportunity to analyse and write insightful content that will help shape company strategies and deliver compelling media-facing content for clients. Of course not, he grew up wanting to become a sports journalist, but once he became immersed in the amazing world of mobile, first as a journalist and then as an analyst/consultant, he has not looked back. 

Nick is a mobile specialist and as a specialist he specialises in mobile marketing & advertising, mobile internet and social media, apps, mobile payments, content and messaging, as well as mobile technology.

Nick has worked on countless client projects, plenty of which have been released into the public domain and attracted significant media coverage, including white papers and reports on mobile advertising and marketing, social media, mpayments, RCS, LTE, OSS/BSS, messaging and mobile internetting (you can see a sample of these be clicking here). But he has also written a multitude of strategic market insight reports to help clients with market positioning, product launches, company expansion, and company acquisition. 

He has provided insight and strategic counsel to clients including Textlocal, Nestle, Adfonic, Tyntec, American Express, Liverpool FC, Velti, MEF, Smaato, OpenMarket, StrikeAd, Tecnotree, Hoopz, O2 Media, Sponge, AIME, SinglePoint, to name a few. 

In his past, Nick was a principled principal analyst at Informa, covering the mobile content and advertising space. He was instrumental in developing the world's first mobile advertising forecasts and publishing an industry-defining report on the subject, as well as market-leading reports on mobile entertainment, mobile technology, and understanding the mobile consumer.

The transition into an analyst was based on years as a mobile journalist, where Nick worked on leading titles Mobile Media, Global Mobile and 3G Mobile, as well as breaking stories on the Global Mobile Daily newswire.

When not working you'll find him being a smashing Dad to two beautiful children and a wonderful husband to his gorgeous wife, he is an avid Arsenal fan - in fact has named his son after Thierry Henry - and keen and developing golfer. He is a qualified SitCom writer that will probably never write a SitCom because he doesn't have time, though he does have some amazing ideas that will never br written or typed or anything.

nick@mobilesquared.co.uk | Office: +44 (0) 118 380 0733 | Mob: +44 (0) 7976 057 052 | Skype: nick-lane1


1246 225 Jo Hall is the multi-talented marketing consultant

Jo is a marketing genius that helps clients develop and execute splendid marketing campaigns. Annoyingly, she is out with clients virtually all of her working week so has very little time to market mobilesquared, but that is the small price to pay for excellence.

Previously at mobilesquared Jo has managed our portfolio of events, liaising with venues and sponsors to ensure things run seamlessly. But as we don't run events any more, this has freed Jo's time up to work more closely with clients on their marketing plans.

Prior to being a 'squared' Jo spent 13 years working in communications and marketing roles  - including global media and advertising agencies ZenithOptimedia, Starcom and Burkitt DDB, and full service B2B marketing agency dnx - where she managed global communications planning for clients such as Toyota Lexus, Puma, Seiko, Calvin Klein, John Lewis and Oracle, amongst others.

She also enjoyed a brief stint working in higher education marketing, attracting students from Europe, Asia and South America to study in the UK, which involved frequent travel to the Far East - a tough job but someone had to do it!

jo@mobilesquared.co.uk | Officel: +44 (0) 118 380 0733 | Mob: +44 (0) 7896 158 046 | Skype: jo.lanem


Michael Carroll 87X88Michael Carroll is the esteemed researcher and writer

Michael is an experienced journalist with 15 years experience writing for B2B and consumer titles. He holds a number of roles at present, including researcher and writer for mobilesquared.

And when he is not helping to analyse the mobile and telco world, he is writing about it. As he also holds the position of editor of TelecomsEMEA.net, a news site for industry executives and professionals covering all aspects of the telecoms industry in Europe, Middle East and Africa.

Michael previously edited Informa Telecoms & Media’s Mobile Handset Analyst newsletter, and was a reporter on the firm’s globally respected titles 3G Mobile and Global Mobile.

Michael has also worked in the consumer press, most notably as a reporter on Motorcycle News, the UK’s largest motorcycling title, contributing articles for print and online, along with a range of video interviews and reports.

He has also authored a number of reports for mobileSquared and other research groups, covering subjects including mobile payments, IP Exchange, and vehicle telematics.

Michael is a Celtic fan and therefore a lover of non-competitive sports (Scottish football). 

michael@mobilesquared.co.uk | Officel: +44 (0) 118 380 0733 | Mob: +44 (0) 7905 814 111



Jonathan Charlton is our business development go-to-guy

Jonathan brings 9 years business development experience from Getty Images, where he built long-term client relationships across diverse sectors including finance, energy, outsourcing, professional services and creative agencies.

Jonathan has experience working with brand, marketing and design teams at leading brands such as Shell, Barclays, Citigroup, Epson, KPMG and Deloitte.

Previous to selling photography, Jonathan was a registered equity dealer selling stocks and shares in the UK stock market.

When not working you'll find him being an amazing dad to two beautiful children, he is an 'avid' Newcastle fan, keen swimmer and a novice golfer at best, and is probably the worst golfer at mobilesquared. 

jonathan@mobilesquared.co.uk | Officel: +44 (0) 118 380 0733 | Mob: +44 (0) 7957 143 999

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