About

Mobile research agency mobileSQUARED was launched in 2008 by leading industry analyst Nick Lane, and has since been bolstered by mobile industry experts Gavin Patterson and Michael Carroll, as well as media lifer Jo Lane, and international researcher Michaela Wilson. Together, we conduct primary research on the mobile industry, focusing on marketing and advertising, Internet and social media, and content, apps and services. We combine our mobile research with the granular consumer data delivered by our consumer research partners to ensure our data and analysis is up-to-date and reflective of the market today and in the future.

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Our clients and subscribers look to mobileSQUARED's expertise to provide candid insight into the mobile market. We do this by:

• using our extensive global network of senior contacts
• researching and monitoring the latest trends and developments on a daily basis
• attending the key events (we get asked to speak at quite a few also)
• collecting and collating the latest industry data.

That means the numbers fed into our unique forecast model which has proven to be robustly accurate in the face of rapid industry change - are fresh, and that enables us to provide a deeper level of forecasting and business model analysis.

All our hard work is then delivered via 4 key platforms;

• market and sector reports
• One-day mobileSQUARED Roadshow events in key global regions
• our free mobileSQUARED newsletter and weekly email mobileROUND(UP)
• bespoke research, consultancy, and mobile briefings services.