Our Viber data is the most accurate available in the marketplace, based on our primary research of 160 mobile operators and 130 aggregators, CSPs, vendors, hub providers, interconnect providers, regulators, and firewall providers, and backed up by our participation in the Mobile Ecosystem Forum (MEF) Future of Messaging Working Groups, where a large number of Viber Partners convene.
By the end of 2021, the number of Viber Monthly Actual Users (MAUs) was close to 287 million, with the majority in Central and Eastern Europe, the Middle East and North Africa, and parts of Southeast Asia. Launched in 2018, Viber Business Messaging allows brands to communicate with opted-in customers in one of 3 ways:
- Conversational messages: to connect customers with customer care services, offer products and services and collect feedback and reviews.
- Transactional messages: to inform about account balances or to offer a delivery status update – without any marketing content.
- Promotional messages: to promote new products and discounts or special offers.
Our Viber dataset includes intelligence from companies across the Viber ecosystem, specifically: A1 Telekom / CM.com / GMS / Infobip / JXIntelink / Kaleido / LINK Mobility / Mavenir / Mitto / Route Mobile / Sinch / Syniverse / Tata / Telesign / Tyntec / Viber / Vonage / Yuboto.