Free Presentations
Our analysts regularly present our forecasts and analysis at global messaging events including SMS World, Mobile Ecosystem Forum, World Telemedia, WAS and Mobile World Congress. You can view some of our recent presentations below. Sign up below to be notified when new data is available.
Most Recent Articles
Google’s P2A Moves Risks the Ire of Operators
New Click-to-Chat Entry Points Across Ads and Search To try to drive usage of RCS for Business, at MWC, Google announced that it would be actively pushing P2A activity. Google has added new entry points[...]
Is Meta Using WhatsApp to Position Itself Between Brands & Consumers?
From an industry perspective, WhatsApp Business can feel a little forgotten. The excitement – or disdain – seems to be centred around RCS for Business while WhatsApp Business continues to steadily improve its offering and[...]
Exclusive Mobilesquared Client Webinar | June 2026
Join our exclusive Mobilesquared client-only session on Wednesday 10th June, at 3 PM GMT to gain: The latest data and insights from our newly released research on SMS, RCS & WhatsApp Updates on Network[...]
Global A2P SMS White Paper
The A2P SMS market is facing significant disruption, with traffic projected to decline by 22.8% by 2030. This White Paper provides a concise overview of Mobilesquared’s latest A2P SMS market analysis, examining the key[...]
RCS for Business Messaging White Paper
The RCS for Business market is rapidly expanding, with spend expected to reach $11.6 billion by 2030, yet a lack of clear strategy is holding back some markets. Google's push towards P2A messaging, combined[...]
WhatsApp Business Messaging
Understand the key trends, growth drivers, and monetisation opportunities shaping WhatsApp Business in this free White Paper. As businesses increasingly prioritise conversational engagement, commerce, and customer care, WhatsApp is becoming a critical channel for[...]
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.
As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.
As seen on TV (and elsewhere)
If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.
“Tell me you’re good without saying it…”
We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.
