Verified sender is not enough: RCS trust needs more than branding in the face of spam messages

2025-07-22T11:50:31+00:00

RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. [...]

Verified sender is not enough: RCS trust needs more than branding in the face of spam messages2025-07-22T11:50:31+00:00

What Does Brands’ Use Of WhatsApp Business API From 2024 Onwards Reveal?

2025-07-01T16:51:06+00:00

WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a previous [...]

What Does Brands’ Use Of WhatsApp Business API From 2024 Onwards Reveal?2025-07-01T16:51:06+00:00

Mobilesquared x GTC: The future of business messaging in the telco advisory space with ‘Messaging Pulse’

2025-05-30T15:39:05+00:00

When the going gets tough, the tough get going. This is probably the best way to summarise the latest partnership between GTC and Mobilesquared. Gray roots, flash calling, AIT, [...]

Mobilesquared x GTC: The future of business messaging in the telco advisory space with ‘Messaging Pulse’2025-05-30T15:39:05+00:00
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