Why RCS Could Return Operators to the Heyday of P2P Messaging Revenues

As part of WAS #24, we hosted a dedicated afternoon workshop, sponsored by BICS, that brought operators together to explore the future of business messaging, discuss the challenges facing traditional SMS revenues, and examine the opportunities RCS presents.

As messaging becomes an increasingly important channel for business communications, declining SMS revenues are pushing operators to explore new sources of growth. Rich messaging is gaining momentum, with more than 5 billion users and a rapidly expanding ecosystem. RCS presents a significant opportunity for operators to build on this growth, tap into a market worth over $1 trillion and recapture the revenue potential of the P2P messaging era.

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